Indus Adcom...

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Indus Adcom...

• delivering performance
  trust
  
• An Overview
• 
  

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Indus Credentials

• Genesis Indus started in 1998 as a Sports
  Outdoor media company and Indus Adcom Pvt Ltd.
  was incorporated in 2003 as a specialized OOH
  Media Buying Agency
• Strength We have 16 branch offices 32
  exclusive dedicated representatives across
  India.
• Turnover FY 2008-09 was 25.00 cr. approx.
• Manpower We have a strength of 60 qualified
  professionals in the stream of Media Planning
  Buying, Campaign Execution Monitoring and
  Client Servicing.
• Growth Our year on year growth for the last 3
  consecutive years has been almost 30

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Milestones

• Launched Idea in Delhi circle (25 of the whole
  circle billing) in July03 to an exclusive
  mandate of 6 circles in less than one year.
• Handled a single day launch in 170 towns of 3
  circles of Escotel changing to Idea in
  Dec04.
• Were appointed as an exclusive OOH partner for
  Worlds No. 1 two-wheeler company -Hero Honda
  in Feb03 in a multi-agency pitch.
• ..contd.

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Milestonescont.

• Got an exclusive mandate to handle Pepsi in
  northern and western region of the country
  against the regional buying.
• Retained Radico Khaitan for consecutive fifth
  year on an all time best buying pattern.
• We also take pride in retaining other prestigious
  corporate brands like Hero Honda, Steel Authority
  of India, Moser Baer, Monte Carlo, JVC to name
  a few for over 6 years.
• ..many more.

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Our Strengths

• Due to better payment structure to our vendors,
  as compared to the other OOH offshoot of
  mainstream agencies, we command better grip on
  the media as well as on the rates. Due to this
  strong hold on our vendors, we can buy more
  efficiently than any other agency today in India.
• We have no parental patronage. All the clients we
  have achieved till date were on the basis of our
  own expertise/networking.

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Our USP

• We cater our clients with-
• An outdoor investment plan based on benchmarks
  arrived post competition analyses
• Buying that justifies and maximizes every rupee
  spent
• A monthly update on competitors activities and
  spends
• An e-reporting mechanism that makes available
  every data just when you need it
• A dedicated team comprising account manager,
  Media planner (Central), Media operation team
  at each of the major centers

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Media Planning and Buying

• Transit Media
• Buses
• Trains
• Metrol
• Autos
• Media Services
• Planning
• Establishing objective and benchmarks
• Target analysis (demographic, psychographics)
• Media Consumption
• Market evaluation (media coverage, target
  penetration, relative cost and cost efficiency)
• Media strategy development and optimal media mix
• National and local media
• Negotiation (Cost, added value, promotions)

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Our Forte

• Indus Adcom specializes in -
• Brand development
• Out Of Home (OOH)
• Billboards
• Bus Q shelter
• Pole kiosks
• Unipole
• Gantry
• Ambient Media
• Malls
• Multiplexes

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We are in August Company.
..contd
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We are in August Company.
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Clients handled currently

• Hero Honda
• Jaypee Associates
• SAIL
• Monte Carlo
• Pioneer Music Systems
• Sennheiser
• Moser baer
• JVC

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Some Of Our Works
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Hero Honda - CBZ
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Pioneer Music System
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SAIL
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Idea Cellular Ltd.
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Jaypee cement
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Jaypee Greens
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Monte Carlo
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Sennheiser
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UB Group - Signature
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Godrej Lifespace
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Panasonic
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JVC
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Acquisition

• We acquired an INS accredited agency Star
  Advertising in the month of December 2008 to be a
  part of the print and electronics media along
  with outdoors.
• It is one of the leading INS DAVP accredited
  Advertising Agency in India having sound and
  unparalleled infrastructure for 360 Marketing
  Communication / Advertising Solutions. .
• We now have the requisite infrastructure and
  capabilities for the following functions
• Concept making, visualization, Designing and
  Implementation
• Print, Electronic, Web OOH Media
  Buying/Implementation
• PR Activity
• Direct Marketing
• Marketing Communication / Advertising Solutions.

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OOH Media Assets

• We also own some premium and strategic OOH
  MEDIA ASSETS in the following towns-
• Delhi
• Gurgaon
• Mumbai
• Pune

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Our Testimonials
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Footprints
Building a National Network for greater control
quicker response
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We are at
Indus Adcom Pvt. Ltd.C4, Third
floor, C Block MarketVasant Vihar, New Delhi
110017Ph.- 91 011 43170266 -88Fax 91 011
43170299www. indusadcom.com
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Thank you!
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