Halton Hills Cultural Symposium '''Join the Journey

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Halton Hills Cultural Symposium ...Join the
Journey

• Town of Halton Hills Council Meeting
• February 2nd, 2009
• Presentation Content
• Event Highlights
• Cultural Planning Benefits
• Potential Partnership with
• the Town of Halton Hills

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Our Intrepid Committee...
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MPP Ted Arnott brings greetings from Trillium...
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Tim Jones, Keynote Speaker...
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Familiar Faces at Work...
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Mix of Long-Term New Residents...
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Getting Started on Our Inventory
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Lots to Talk About...
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Celebrating Our Rich Culture...... Welcoming
Piper
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Celebrating Our Rich Culture...... Men With
Ladles
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Celebrating Our Rich Culture...... Artist in
Residence
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Broad Audience Appeal...
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Defining Culture Broadly

• Arts performing, written, visual and media arts
• Cultural Industries, Groups Events the
  for-profit sector, groups, festivals
• Heritage Resources natural, spaces buildings,
  collections, sites, stories and traditions

Article 27 Everyone has the right freely to
participate in the cultural life of the
community, to enjoy the arts and to share in
scientific advancement and its benefits. The
Universal Declaration of Human Rights
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Domestic Trips by Canadians in 2004Cultural vs.
Selected Non-Cultural Activities

• Activity Person Trips
• Historic Site 13.9 million
• Museum/Gallery 11.7 million
• Cultural Event 10.3 million
• Festival/Fair 9.6 million

• Activity Person Trips
• Casino 7.5 million
• Amusement Park 7.2 million
• Cruise 5.8 million
• Skiing/Snowboard 3.9 million

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Cultural Planning Basics

• Broad partnerships often support cultural
  planning efforts including various levels of
  government, community groups, individuals,
  businesses, patrons and volunteers
• Economic versus social wellbeing benefits are a
  chicken egg argument
• Lexicon of terms and successes forming including
  clusters, mapping, creative workers
• Ontario examples
• - Community branding - Roundtables/councils
• - Internet-based marketing information -
  Cross-sectoral initiatives
• - Arts tours, collaboratives unique events -
  Creative worker attraction

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Creative Worker Occupations

• Architects Landscape Architects
• Industrial, Graphic Interior Designers
• Writers Editors
• Producers, Directors, Choreographers Related
• Conductors, Composers Arrangers
• Musicians, Singers Dancers

• Actors Other Performers
• Painters, Sculptors, Illustrating Artists Other
  Visual
• Photographers
• Announcers Other Broadcasters
• Theatre, Fashion, Exhibit Other Creative
  Designers
• Artisans, Craftspersons and Patternmakers

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Sample Community - Orillia Demographics
Creative Economy

• 26.3 of local labourforce employed in the
  creative economy
• Business services
• Health care practitioners
• Educational services
• Information and cultural industries
• Which means
• Represents higher income opportunities
• Better skilled workforce
• Higher rates of education
• Greater economic stability
• In turn benefitting
• Tourism
• Downtown revitalization
• Lifestyle experience

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Sample Community Orillia Cultural Resources
300

• Arts, heritage, cultural organizations
• Public facilities museums, libraries, theatres,
  community centres, fairgrounds
• Cultural businesses commercial artists,
  designers, music cafes, etc.
• Fixed or land-based heritage buildings, cultural
  landscapes
• Collections art, artifacts, documents
• Festivals and events
• Tourism agencies and related businesses

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Sample Community Orillia Cultural Planning
Governance System

• Cultural Roundtable
• Leadership group define strategy, mobilize
  partnerships and resources
• Elected officials, municipal staff, business
  leaders, cultural leaders, community leaders
• Regular Leadership Forums
• Cultural Summit
• Annual gathering
• Reviews achievements, defines priorities

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Sample Community Orillia Strategic Priorities

• Shared Resources/Shared Infrastructure
• Strengthening sustainability through
  collaboration.
• Growing Cultural Tourism
• Strengthen links between culture and tourism.
• A Culturally Vibrant Downtown
• Support downtown as a social, economic and
  cultural centre of the community.

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• ArtsVest Challenge turn 40,000 grant into
  80,000 in cultural projects
• 28 local businesses partnered with 13 cultural
  organizations
• Flowing a total of 150K into Orillias Arts
  Culture community
• Best results of any ArtsVest community in Ontario

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Sample Community Orillia Beatles Celebration

• Total income derived from local sources
  (exclusive of City of Orillia contribution)28,849
  
• Total local expenditures (33 of total)18,241
• Local ancillary spending (accommodation, food,
  but exclusive of ticket sales)505,435
• Net contribution to local economy (includes
  ancillary and induced spending)706,913
• Net employment impact (induced only)8.02
  person-years
• Local tax impact direct, indirect and induced
  (property taxes)71,054
• Value of volunteer work23,110

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Where?
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Somewhere
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Town of Halton Hills......Community Vision to
2031

• Halton Hills is a vibrant and distinctive Town in
  the Greater Golden Horseshoe
• characterized by its spectacular countryside,
  natural heritage system and cultural heritage
• enriched by its unique blend of urban and rural
  interconnected communities and neighbourhoods
  and
• supported by its prosperous employment areas.

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Town of Halton Hills......Corporate Mission to
2031

• To plan for a vibrant urban and rural
  community, the Town of Halton Hills will provide
  community leadership on issues of concern, and
  deliver a broad range of public services in order
  to achieve the following equally important
  Strategic Directions
• A. Foster a Healthy Community
• B. Preserve, Protect and Enhance Our Environment
• C. Foster a Prosperous Economy
• D. Preserve, Protect and Promote Our Distinctive
  History
• E. Preserve, Protect and Enhance Our Countryside
• F. Achieve Sustainable Growth
• G. Provide Sustainable Infrastructure Services
• H. Provide Responsive, Effective Municipal
  Government

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Achieving Sustainable Balance
Environmental Integrity
Cultural Enhancement
Economic Viability
Social Well Being
People, Planet, Prosperity and Preservation
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Event Highlights Statistics

• Pre-promotion website, newspaper series, ads,
  posters, local success stories, cultural resource
  event mapping, similar community research, 25
  local events reaching 650 residents, follow-up
  executive summary
• Background Survey - 83 respondents including
  individuals, groups, businesses, and youth
• Attendance - 75 participants over two days
• Participant Ratings - 93 satisfaction rating (4
  or 5 on 5-pt. scale)
• Goals Achieved
• Developed draft vision, goals and action plans
• Began collaborative network
• Celebrated local arts, culture heritage
  resources

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Event Highlights 42 Participating Groups

• Bruce Trail, Halton Hills Chapter
• Canadian Federation of University Women
• Communication Associates
• Esquesing Historical Society
• Credit Valley Artisans  
• Downtown Georgetown Business Improvement Ass.
• Dufferin Rural Heritage Community Centre
• Foodstuffs
• Friends of Deveraux House
• Gaudeamus Boys Girls Choirs
• Georgetown Bach Chorale
• Georgetown Childrens Chorus
• Georgetown Choral Society
• Georgetown Globe Musical Productions
• Georgetown Hospital Foundation
• Georgetown Lions Club
• Georgetown Little Theatre
• Government of Ontario
• Halton Hills Catholic School Board

• Halton Hills Heritage Foundation
• Halton Hills Public Library
• Heritage Halton Hills
• Independent Free Press
• Independent Visual Artists
• John Elliot Theatre
• Ken Hall Art
• Light Up the Hills
• Limehouse Kiln Society
• Martin Media Productions
• Montgomery Christmas
• Norval Community Association
• Old Seed House Gardens
• Rotary Club of Georgetown
• Scouts of Canada
• Silver Thyme Catering
• SNAP
• Sustainable Halton Hills
• Town of Halton Hills

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Beginning to Gather An Inventory North
American Industry Classification System (NAICS)

• Natural Heritage (18)
• Performing Arts (25)
• Publishing Industries (6)
• Radio Television Broadcasting (3)
• Recreation/Clubs (25)
• Specialized Design Services (7)
• Tourism (11)
• Visual Arts (33)

• Advertising Related Services (2)
• Computer Systems Design Related Services (5)
• Country Fairs (3)
• Cultural Heritage
• Educational Organizations (3)
• Historical Societies (10)
• Libraries Archives (1)
•  

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Our Cultural Inventory...How we compare to other
communities

• Situated well for attracting creative
  workers/tourism
• More visual artists performing arts groups
• More significant natural heritage sites
• Fewer designated heritage sites
• Three sectors are not well-known nor
  well-connected to each other, broader community,
  or potential tourists
• Wide range of small events seem to compete with
  each other for volunteers/dates/participation
• Towns efforts relating to arts, culture
  heritage not well-known
• Lack of leadership/resources/promotion/links by
  these sectors means arts, culture and heritage
  are Halton Hills BEST KEPT SECRET!!!

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Halton Hills Overview Demographics

• 2006 census, the town has a population of 55,289,
  an increase of 14.7 from the 2001 census
  (compared to 6.6 general population increase in
  Ontario).
• The population is projected to reach 70,000 by
  2021.
• The Niagara Escarpment and the Bruce Trail are
  well-known, natural features of the area.
• 4,600 out of about 216,000 total jobs are in the
  arts and entertainment industry (proper).
• Library/JET renovation will have HUGE impact on
  these sectors as well as require significant
  financial and staff resources over next four
  years.

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Event Highlights Draft Vision... A community
where...

• ... We promote our unique identity to highlight
  our cultural assets
• ... There is an enhanced focus on
• Our natural heritage resources
• The strategic development of arts, culture
  heritage hubs
• An interconnection of these hubs through natural
  pathways (water, biking, hiking)
• The regeneration beautification of Hwy 7 to
  accurately represent Halton Hills arts, culture
  heritage
• The repurposing of heritage and existing
  infrastructure for arts, culture and heritage
  uses
• ... Arts, culture heritage considerations are
  integrated into local planning
• ... There is easy access to community information
  for residents and tourists
• ... The arts, culture heritage sectors excel
  through collaboration

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Event Highlights Draft Goals...

• Investigate and choose model for a/c/h
  council/roundtable that will be responsible for
• Finding a visionary leader(s)
• Planning for and hiring a cultural coordinator
• Leading and resourcing key projects
• 2. Develop a comprehensive plan for key
  projects including
• Developing implementing a comprehensive
  marketing strategy (branding)
• Designing and launching a single source
  information website
• Identifying and beginning to develop plans for
  hubs
• Developing a strategy to encourage collaboration
  between sectors
• Attain THH Council support including an
  integrated a/c/h policy
• Plan an annual Arts/Culture/Heritage Festival
• Form an ongoing committee for one year to carry
  work forward
• .

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Cultural Planning benefits

• our economy by attracting creative workers,
  increasing tourism, and maximizing use and growth
  of our current arts, culture and heritage
  resources
• our social well-being by ensuring that current
  residents have information and access to existing
  arts, culture and heritage resources, and the
  uniqueness of our rich cultural fabric thrives
  (sustainability goals)
• our future by seeking innovative ways to further
  develop these resources so our communitys
  vitality continues for future generations

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Next Steps... ...Engaging Our Community

• Conduct supplemental interviews with potential
  partners
• Refine vision/priorities and complete final
  report
• Promote executive summary report through media
• Offer presentations to community organizations
• Research patron, grant sponsorship
  opportunities
• Develop comprehensive project plan for moving
  forward including identification of partners,
  roles, and resources
• Continue volunteer engagement

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Early Sponsors... ...Rotary Club Heritage
Halton Hills
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Resolution Request

• That Town staff be requested to report back
  to Council with recommendations and advice on the
  submissions and requests by the Arts, Culture,
  and Heritage Action Plan Committee (ACHAP) by
  March 30th, 2009, and that the report include an
  examination of the following
• Potential partnership opportunities and the
  short- and long-term role of the Town and the
  community stakeholders in addressing Arts,
  Culture Heritage interests
• A 'one place to look' website promoting local
  arts, culture and heritage, potentially
  capitalizing on the "Active Living" model
  developed by Recreation and Parks Dept.
• Continuing Town representation on the ACHAP
  committee for a period of approximately one year
  including 1) assessment and recommendations for
  a longer term structure for representation by
  Town of Halton Hills on arts, culture heritage
  matters within the community and 2) drafting of
  a Town of Halton Hills arts, culture heritage
  policy
• How a cultural plan would link with and support
  the Town's existing Sustainability Strategy

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Wrap-Up

• Resolution carry-through
• March 2nd report highlights
• Thank you for
• Opportunity to present preliminary findings
• Excellent event coordination and support at
  Gellert
• Provision of background materials, maps advice
• Significant senior management participation at
  event
• Ongoing committee involvement of Jane Fogal,
  Jamie Smith Jane Diamanti