It

1
Its Not The Destination

• Its The Journey That Counts

2
Agenda

• 4 Ps of Marketing 1
• Distribution Channel Integration
• Metric Integration
• Media Integration
• Management Integration

3
4 Ps of Marketing 1

• Product
• Price
• Promotion
• Place

4
The Marketing Mix
Product
Price
Target Market
Promotion
Place
5
5th P

• Politics
• Corporate Culture Conundrum

6
Distribution Channel Integration

• Mail Order
• Digital
• Agency
• Brokerage

7
Metric Integration

• Marketing to the mean

8
Media Integration

• Direct Mail
• Print Advertising
• Broadcast
• Alternative Media
• Telemarketing
• The Internet

9
Management Integration

• Senior Officers
• Actuarial
• Underwriting
• Administration
• Regulatory
• Fulfillment
• Customer Services

10
Keys to Success

• Skillful Maneuvers
• Attention to Detail
• Common Message
• Differing offers