Website Usability Testing

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Website Usability Testing

• How we can help you make the most out of your
  website

enabling usability
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Contents

• Who are we?..3
• Why conduct usability testing?.5
• When should I do it?.........9
• How is it done?.....11
• What do I do now?.....17

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Who are we?

• We are an independent research agency.
• We show people how to improve their websites by
  making them more usable.
• We work with end-clients as well as web
  developers and designers.
• We are not website designers.

WHO WE ARE
WHAT WE DO
WHO WE WORK WITH
WHO WE ARENT
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Why conduct usability testing?
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Why do I need it?
A bad website experience can lead to loss of
business and can hurt your reputation.
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Why do I need it?

• Designers, developers and executives dont tend
  to think like users.
• Website usability testing shows whether or not
  your customers can actually use your website.

• Are you sure your website
• Achieves its purpose
• Attracts customers
• Gives visitors what they want
• Promotes your brand
• Enhances relationships
• Differentiates you from your competition?

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The importance of convenience

• People use the Internet to get what they are
  looking for conveniently and quickly
• The goal of a website is to provide people with a
  means to get the information that they require in
  the easiest possible way
• To do that, the website must be usable
• If your website is not usable, you run the risk
  of frustrating and losing your target audience

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WHEN should I do it?

• Implementing website usability testing

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When should I conduct testing?

• Website usability testing can be conducted at any
  stage of the lifecycle of a website.
• Inception (idea generation)
• Concept designs
• Pre-launch user tests
• Post-launch user tests
• New feature implementation
• Re-design

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How is it done?

• The tools of the trade

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Usability Testing Methodologies

• There are various methodologies that we use.
• Internal workshops
• Focus group testing
• One-on-one interviews
• Usability labs
• Usability audits
• Online surveys

The methodology used will depend upon the scope
of the work and the position of the website in
its lifecycle.
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Methodology Summary
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Which Method Is Best For Me?

• Typically, the website usability audit and the
  usability labs are most beneficial to our
  clients.
• The usability audit is ideal for everyone as it
  is cost effective, and produces very clear and
  actionable results.
• The usability labs are vital (but not limited) to
  any business that uses their website as a main
  sales channel.

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Website Usability Audit

• The most cost-effective measurement of usability.
• An Evolve team member extensively reviews
  website.
• Website is assessed against over seventy
  usability measurements.
• Concise report demonstrates usability issues,
  their severity, how to resolve them and which
  issues should be resolved before the others.

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Usability Reporting
Our reports are designed to be actionable. They
are concise and feature annotated screenshots and
no-nonsense commentary. For every issue that we
find, we will show you how this impacts your
business and how to resolve it.
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What do I do now?

• Next steps

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Contact Us!

• Well be more than happy to talk to you, and
  field any question that you may have.

Evolve Research 405 602 8029 kevin_at_evolve-research
.com www.evolve-research.com www.enable-usability
.com