IP MASSME TER BUSINESS PLAN

1
IP MASSME TERBUSINESS PLAN

• The export of Corsendonk beer
• to San Sebastian
• GROUP 4
• San Sebastian, 2008

2
Agenda

• Company description
• SWOT analysis
• Exporting idea
• Vision Goals
• Strategies
• Products
• Target places
• Transportation
• Launching plan
• Financial part
• Conclusion.

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About the Company

• Established 1938
• Belgium beer company
• Beer was made by monks
• Produces different types of beer (5 types)

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Companys SWOT analysis
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Exporting idea

• To export only to San Sebastian
• To sell to luxury hotels and restaurants
• Target group tourists aged 40 - 60 years, who
  come to San Sebastian to have their luxury
  holidays.

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Vision

• To become a leader in the San Sebastian high
  class upper beer market in San Sebastian.

7
Goals

• To create the brand awareness of Corsendonk in
  San Sebastian
• Satisfy our costumer needs offering best quality
  products
• Sucessfully export to San Sebastian
• To reach planned profit.

8
Strategies

• Marketing set up a position with unique product
  and sell in San Sebastian,
• Price prestige pricing to create image of
  quality
• Promotion direct communication with target
  places
• Distribution work with already existing
  transportation company.

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Products

• Corsendonk Agnus Tripel
• Blond color
• Bottled in 330 ml bottles
• Alcohol content 7,5

• Corsendonk Blond
• Blond color
• Bottled in 330 ml bottles
• Alcohol content 6,5

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Target places (I)

• Hotels
• 1) Tryp Orly
• 2) Playa Hotel
• 3) Villa Soro Hotel
• 4) Hotel Maria Cristina
• 5) Hotel Silken Amara Plaza
• 6) Londres Hotel

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Target places (II)

• Restaurants
• Larzabal
• La Perla
• Arzak
• Langiego
• Zuberoa
• Akelarre
• Clery
• Nicolas
• Bodegón Alejandro
• Anastasio Berri

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of tourists in each accomodation
Hotel
Hotel
Hostel/Pension
Hotel
Hotel
Hotel
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Transportation
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Launching plan

• Direct communication (B2B)
• Preferable conditions in contracts
• 1) seminar
• 2) advertisements in belgium web
• Corsendonk web page spanish version
• Sponsoring events
• Film festival
• Jazz festival.

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FINANCIAL PARTSales forecast
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Projected sales for 5 years
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Break even analysis
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Conclusion

• San Sebastian is the best place to launch
  Corsendonk beer.

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Thank You for Your attention