CREATING THE PERFECT PITCH

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CREATING THE PERFECT PITCH

• Elyse Dasko
• Dasko Communications Group, Inc.

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Requirements

• Solid business plan
• Strong go-to-market strategy
• Clear, concise, convincing presentation

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Clear, concise communication

• Less is more (under 15 minutes)
• Simple graphics
• 12 - 14 slides with resource slides for Q A

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Introduction

• Name, title, team
• Business youre in
• - Markets
• - Business model
• - Milestones
• 2-3 questions you want the panel to focus on

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SportsTV introduction

• SportsTV will provide the most advanced and
  comprehensive set of online sports recruiting and
  training tools to help aspiring athletes gain
  exposure and better manage their sports careers
  to reach their potential.

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PAIN!

• What is the pain? (problem)
• Who is suffering (customer)
• Size/scope of the problem

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Solution

• What is it?
• How does it solve the problem?
• Who will pay for it?

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SportsTV Pain

• Problems
• Athletes Parents
• Limited Recruiting Exposure
• Expensive Recruiting Services
• Insufficient Training Tools
• Recruiters
• Inefficient Data Sources
• Communication Problems
• Time, Money Travel

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SportsTV Solution

• Solutions
• Athletes Parents
• 1. Online Sports Profile
• 2. Regional Combine Model
• 3. Advanced Recruiting Training Tools
• Recruiters
• On Demand Recruiting Database
• Certified Athletic Stats Video
• Recruiting Communication Tools

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Value Proposition

• What does the before/after scenario look like?
• What is the MUST HAVE reason to buy?
• How will it benefit your customer?

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SportsTV Value Proposition

• Athletes Will Have
• Nationwide Exposure to College Recruiters
• Competitive Advantage Over Non-Subscribed
  Athletes
• Recruiter Validated System of Stats Video
• Advanced Sports Career Management System
• Customized Online Recruiting Training Tools
• Recruiters Will Have
• High Value Low Cost Access
• Centralized Certified Recruiting Database
• Recruiting Search Engine for National Sports
  Talent Pool
• On Demand, Convenient Easy to Use Service

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Business model

• Target customer (starting with greatest need)
• How they buy the solution
• Pricing model (how you will make )
• Revenue model (how your business will grow)
• How does this benchmark against competition

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Technology whats new

• Unique technology
• Compelling points
• Innovation story
• Tech in the solution - not in the story

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Market Opportunity

• Size
• Maturity
• Growth potential
• Market position (where you rank)
• Your segment (lowest hanging fruit)

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Competition

• Competitors direct indirect
• How youre different
• Comparison of solutions (chart)
• Competitive advantage (can you break in)

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Go-to-market Plan

• Profile buyer for EVERY segment
• - Pain, buying process, info sources
• Map marketing/sales process to buying process
• - Customer acquisition cost, strategy
• - Address market risk
• Identify marketing/sales tactics
• - Direct/indirect, partners, PR, media, SEO
• Launch plan

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Company traction

• Team
• Experience
• Barriers to entry
• Milestones achieved

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Financials

• Pro Forma Financials
• GRAPH 5 year estimates
• Highlight critical assumptions, milestones
• Be prepared to discuss details

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Funding

• How much are you seeking
• How will it be used
• How long will it last
• When will you need another cash infusion - or is
  this it?

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Corporate development

• 5 year timeline
• - project milestones
• - financial milestones

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Summary

• Companys unique strengths
• 3-5 key messages you want them to take away
• Repeat the 2-3 questions you want the panel to
  focus on.
• Conclude.