BRAZILIAN MARKET

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BRAZILIAN MARKET OF DIRECT MARKETING
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OBJECTIVE
The objective of this study is to develop a
current and updated basis of strategic
information on the direct marketing sector,
encompassing its main segments.
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PURPOSE

• To provide data and information to ABEMD
  associates and to the community interested in the
  sector.
• To become the information research source in the
  Brazilian market.
• To stimulate companies to use direct marketing
  tools and techniques as a marketing strategy.
• To leverage economic development and to create
  more jobs.

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BRAZILIAN MARKET OF DIRECT MARKETING EMPLOYMENT
ESTIMATE HEADCOUNT 2005
Total 870,000 Direct jobs