Reputation Audit

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We build the future together!

• Reputation Audit

PROJECT PRESENTATION
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Principle of necessity
The basic purpose of Reputation Audit is strategy
development of its quality increase. Audit is
carried out in the form of complex multilateral
research of internal and external environment of
the company with the purpose of definition of the
attitude of a level of its reputation to the
developed on the market (benchmarking). During
audit the next indexes are measured - quality
of production / services - the responsibility,
performance of obligations - efficiency of
management - reputation of top-managers.
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The primary goal of audit
The primary goal of audit - to receive the
answers to 4 questions What reputation the
client wishes to have? What reputation of the
Client now? What size between desirable and
valid? How to overcome this break?
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Methodology
Methods of research
Content-analysis of mass-media materials
Expert interviews with groups of people
influencing a condition of environment where the
Client makes business
The size of sample in the research can change
from 20 up to 150 interviews, depending on
quantity and structure of reviewer's groups.
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Target audiences

• The final definition of representatives of a
  target audience occurs during realization of the
  project and depends on branch. As a whole it can
  be
• -representatives of the state adjusting bodies,
  authorities
• -representatives of mass-media (the journalists
  working on certain subjects)
• -the personnel
• -members of the public and political
  organizations, professional associations
• -business-analysts
• -investment analysts
• -representatives of investment funds partners
  and clients of the company, etc.
• ! On demand or together with the Client it is
  defined a circle of potential respondents (with a
  possible concrete definition), however direct
  statements of respondents are confidential.

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Methodology research of directions of the
company activity
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Methodology some parameters of estimation
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Methodology some parameters of estimation
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Algorithm of reputation management
Stage 1. Audit of reputation
Stage 2. Revealing of blanks in reputation,
breaks between desirable and valid
Stage 3. Introduction of recommendations by
results of audit (updating and carrying out of
PR-campaign)
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The form of granting of results Estimated scales
Any format of research demands quantitative
interpretation of its results, irrespective of a
technique and the size of sample. For driving of
the "qualitative" information to quantitative
expression the estimated (ball) parameters are
used, for example
It is obvious, that management of the company
overestimates some key competitive advantages
(quality, efforts of the company on development
and introduction of innovations)
The result of audit shows, that such important
groups as business-analysts, mass-media and
employees have remained indifferently.
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Contact

• Address
• ?iev 03049, st. Brullova, 7
• Tel. [phone]
• 38 044 248-07-11
• 38 044 244-05-91
• 38 044 561-42-31
• 38 067 401-42-31
• Fax [phone]
• The project manager Victoria Pasechnik
• Victoria.Pasechnik_at_baumarketing.com.ua

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