One Collectors view

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• One Collectors view

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Tim Healy
Collector since the beginning If you make it I
will probably buy it ! Corgi Ultimate
Collector Pilot, photographer, writer Host
www.tricatus.com Not a marketing expert !
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Im here so
Look at what makes a good model The 2007
Range Collectibility
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What makes a good model
Aircraft type Very subjective but 5 Spitfire,
4 Hurricane, 3 Swordfish, 2 Lysander, 1 Zero
Model accuracy Accurate representation e.g.
Spitfire dihedral 5B-25
Mitchell..
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What makes a good model
Model Features Bomb doors, rigging, u/c,
turrets etc. 5 Swordfish Livery
, colour camouflage D-Day stripes, nose Art,
famous actions, pilots aircraft Accurate
colours camouflage Factory fresh, matching
paint charts, Official standards Plenty of
references 5 Bong P-38
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A good model
Type 4, Accuracy 5, Features 4, Livery 3
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The 2007 Range
Optimistic trying to bankrupt ! Frightening,
overwhelms the collector? UK/US Why ? Many
preferred bi-annual catalogue buzz ! Runs too
large ? Lysander 3370 4050 (1500 2000),
Typhoon 4880 Dumping ( MZ 3 Spitfire Cert 30 )
Decertification Website 2,500 sessions per
day Too many versions of tooling released at
one time 2 Typhoons, 2 Lysanders Branded
Ranges Aviation Archive, Legends, Predators,
Warbirds
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The 2007 Range
First release should be the best Subject and
accuracy sets the standard e.g. Desert
Typhoon vs. Beaumont Butch Taylor Typhoon a
Legend ? Too many versions of tooling in
catalogue ? 5 Wessex Helicopters 5 P-38s
(UK/US) Pricing Perception that models are
expensive compared to competition Perception
that pricing is inconsistent Typhoon 31.99
(Legends 20.99) Lysander 41.99 (Legends
20.99) Swordfish 41.99 (Legends 20.99)
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Certificates
Essential collectible in its own right Record
of collection Numbered stands a mistake (
Tricatus CRCs) Has value so should be
something Special Good quality ( Predators
) Should be informative Suggestion Hologram to
give impression of authenticity Model registry
(internet or post) marketing
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Certificates
Essential collectible in its own right Record
of collection Numbered stands a mistake (
Tricatus CRCs) Has value so should be
something Special Good quality ( Predators
) Should be informative Suggestion Hologram to
give impression of authenticity Model registry
(internet or post) marketing
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Decertification
Why do you have to do it ? Overproduction
? Overpricing ? What does it say about the
brand ? Forums My perspective I used to
collect all certd models, now I dont have to
! Suggestion If it does need to be done
increase perceived value of certificated models
e.g. registry, loyalty bonus etc.
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Collectors Club
Any value for collector ? Flight Recorder
Newsletter Ok, but a bit light Catalogue
voucher Internet No real content Out of
date Anyone can log-in Collectors Club
Models Perception that models readily available
outside
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Collectors Club
Suggestions Serious Website Discounts
(models, books, shows) Unique models (club,
pre-pros, first-shots) Competitions
Collectors Panel (model suggestions,
reviews) Forum (communication channel not
chat) Swap and sales pages, Auctions Member
contributions (my collection etc.) e-cards,
screensavers desktops, calendar Research
content News Insider information,
previews History, model database, model
registry (e-)Magazine /expanded
newsletter Events visits (calendar,
swap-meets, toyfairs) Etc..
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Miscellaneous
Civils (1144) Paused lost initiative to
1400 Herpa etc. Compete by continuing to expand
range BAC 1-11, Boeing 737, 727 etc. More
specific subject ranges US Fighter Ace
History Tie-ins and links ? TOFMC missed
opportunity (Witty) Cold War Museum
opening Anniversaries
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Ideas
Aircraft Everyone has their preferences Late
Mark Spitfires a must Liveries Spitfire in US
Service (diverse, attractive, nose
art) Camouflage Markings KG-200 (Allied a/c
captured by Luftwaffe)
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Packaging
2007 Predators 2007 Corgi AA US Packaging
excellent - quality Tokens Expanded l/e
Certificate Vacuform Black Flock - - Black
Shiny Plastic
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Dark Green