Electronic PDPs for Art Design and Media

1
Electronic PDPs for Art Design and Media

• Rod McIntosh, Programme Tutor
• Postgraduate Certificate in Business and Digital
  Skills for Artists
• University of Hertfordshire

2
The Course

• M level short courses for artists, designers,
  makers
• 30 credits
• 2 modules
• business skills
• digital skills

3
'Digital Skills for Artists and Designers'

• Develop skills in PowerPoint, Flash, Adobe
  Acrobat, digital authoring
• Critical review of how artists/designers/makers
  use such media to represent their work/present
  themselves
• CV and prototype website and discursive
  commentary on them

4
Business module

• Covers costing, networking, marketing, promotion
• Links to digital skills module as
• sets context in which e-portfolio used
• use e-portfolios developed there in this module
• SWOT analysis
• Produce business development plan, business
  statement, goals, mission statement

5
Digital skills module assessment

• Element 1
• e-CV and reflective piece
• Element 2
• prototype website and sketch book showing how
  originated

6
Digital skills module support

• Formative peer feedback on PowerPoint that can be
  incorporated into website
• Tutor feedback on e-portfolio elements
• Student support network fostered

7
Technical issues

• Much web based software developed for PCs
• So course uses PCs
• Students used to Apple Macs may have difficulty
  navigating PCs
• Problem more to do with student attitudes than
  technical difficulties

8
Issues / the future

• Not all students submit work use course for
  learning but not to get credit
• Problematic for course accountability
• May have 2 versions in the future
• accredited
• not accredited