Strategic Marketing in SEA Countries

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Architect
Is Someone
1) Involved in the planning, designing and
oversight of a building construction 2)
Translates the user's needs into the builder's
requirements 3) Design a building that the
safety and well being of the general
public 4) Design prettiest buildings in
his/her own mind without much
consideration of Engineering Practice 5)
Expects to earn high salary for his/her
professional 6) Always disagree with ME
Engineers
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Engineer
Is Someone
1) Uses creativity, technology and scientific
knowledge to solve practical problems 2)
Between perceived social needs and commercial
applications 3) Make Sure the Design is complied
the Standard Specification 4) Assist
Architects to solve their unpractical design in
term of engineering point of view 5)
Responsible when design cant work properly 6)
Prays for the design performs properly and wish
to claim the consultant fees
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"I have no doubt that architecture is the
highest form of art that we could possibly have.
And any architect that manages to build a
worthwhile building has my absolute admiration
because I know really how much he or she must
have gone through to actually design that
building."
Peter McIntyre
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CONTENTS
1) Life of Air Conditioning2) Basic Air
Conditioning System3) Application of Air Cond4)
Type of Air Cond5) Air Cond Design6) York
Energy Saving Products
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1980 s
Wah, u are so rich!!! I really admire you to have
such a nice A/C
Hye, I just install a Brand New A/C
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1990 s
Hye, outdated lar!!! Mine one is with Inverter
Control
O.I.C, What kind of A/C you Installed ??
Standard One-to-One Single Split Unit!
Hye, I just install a Brand New A/C
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Now
No More a LUXURY products, But an ESSENTIAL
Products
Development Of A/C -

• One Outdoor to Multiple Indoors
• Intelligent Control Mobile Control
• Centralized Control
• Energy Saving Control

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Basic Air Conditioner
What is A/C ? Why we need it ?

• An Air Conditioner is an appliance or system
• designed to extract heat from an area using a
• refrigeration cycle.

• An Air Conditioning System provides a Comfort
• place.

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Basic Air Conditioner
There Are Four(4) Conditions Which Affect Human
Comfort

• Temperature
• Humidity
• Air Movement
• Indoor Air Quality
• Noise Level

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REFRIGERANT CIRCUIT
Expansion Valve
Evaporator (Indoor Coil)
Condenser (Outdoor Coil)
Compressor
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Basic A/C Units
What is basic measurement of the Cooling
Capacity of A/C ??

• Capacity of A/C
• 1 Horsepower (h.p.) 10,000 Btu/hr
• 1 Ton 12,000 Btu/hr
• 1 kW 3,412 Btu/hr
• 1 kcal 3.968 Btu/hr

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WHAT IS A REFRIGERANT?
Refrigerant

• Substance that is used to Absorb and Transport
  Heat
• Example CO2 , NH3 , CFC, HCFC, etc.
• Modern refrigerants R-12, R-22
• Environment Friendly Refrigerant
• R407C , R410a
• Ozone Friendly
• Environment Friendly
• Urban Warming

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Application for A/C

• Residential Buildings including single family
  houses and
• hi-rise buildings.
• Light Commercial Buildings includes Hi-Rise
  offices, large
• complex buildings, hospitals, and so on.
• Commercial Buildings which are built for profit
  and commerce,
• including malls, shopping centers, apartment
  housings, etc.

What Type of Unit are suitable for each
application???
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Air Cooled Single-Split
One to One Connection
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Air Cooled Single-Split
Advantages

• Cheaper Price
• Easy Installation

Disadvantages

• Limitation of pipe length
• Required Space for outdoor
• Without Energy Saving

Application

• Residential
• Light Commercial

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Air Cooled Multi-Split
1) Saving Installation Space!!! 2) Better
Aesthetic!!
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Air Cooled Multi-Split
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Example of Application

• High-Rise Buildings
• Condominium
• Apartment
• Commercial Offices

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Example of Application

• Residential
• Bungalow

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Air Cooled Ducted Unit
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Air Cooled Ducted Unit
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Centralized System
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Centralized System

• Commercial Buildings
• Hall
• Meeting Room
• Offices

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York Ceiling Cassette

• 10,000 Btu/hr 50,000 Btu/hr
• With IONISER Feature (optional)

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York Ceiling Cassette
Application
Commercial Offices
Residential
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York Ceiling Concealed

• 9,700 60,000 Btu/h
• Slimmer Design Low Ceiling Gap Installation

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York Ceiling Concealed
Application
Commercial Offices
Better Aestheticfor Bungalow
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Calculation of Cooling Capacity Required
Cooling Capacity Required?? Type of Air
Conditioner?? Space of Installation??
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Calculation of Cooling Capacity Required
Factors to determine the cooling load

• Degree of Occupants
• Type of Building
• Degree of Activity Occupants
• Application purpose of building or room
• Outdoor Temperature
• Design Condition

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Cooling Capacity Required
Rule of Thumb of Cooling Load Estimation
Cooling Capacity for an enclose area Area
(ft2) x Factor of cooling load (btu/hr/ft2)
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Cooling Capacity Required
15 ft
10 ft
20 ft
30 ft
What is the Cooling Capacity required ??
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Type of Air Conditioner
What is Type of A/C selected ??

• Factors to determined -
• Cooling Capacity Required

• Application

• Limitation of Installation