Environmental Enterprise and Innovation MA

1
Environmental Enterprise and Innovation (MA)

• Lecture 2
• Business and Product Development

2
Business and Product Development

• Concept Stage
• Development Stage
• Commercial Stage

3
Sustainable Design

• Make more with less
• Increase resource productivity
• Reduce environmental impact

4
Sustainable Design

• Raw Materials Use
• Manufacturing
• Use
• After Use Recovery and Disposal

5
Legislative Drivers

• Packaging
• Packaging Regs Essential Requirements
• Automotive
• End-of-Life Vehicles Directive (ELV)
• Electrical and Electronics
• Waste Electrical and Electronic Equipment
  Directive (WEEE)
• Restriction of Hazardous Substances Directive
  (RoHS)
• Proposed Ecodesign of End Use Equipment Directive
  (EuE)

6
Concepts

• Example 1
• Recycling an Existing Product
• What used product could be rebuilt or turned into
  a new product?
• Is there a market for the reconditioned or new
  item?
• Can the recycling procedure be carried out
  practically and efficiently?

7
Concepts

• Example 2
• Substitute Materials in Existing Products
• What products can I think of which could be
  improved by substituting one or more materials?
• What materials do I have which could be
  substituted for an inferior material currently
  used in a product?
• What customers have stated they would purchase
  the improved product?

8
Concepts

• Example 3
• Locate A Patent
• What area of patents most interests me?
• Which available patents have commercial value and
  could represent a business opportunity?
• Who are the customers for the product I am
  considering producing?

9
Ideas

• Brainstorming
• Inventors Forums
• Conferences and Events
• Universities
• Journals / Magazines

10
Development Stages

• Technical Feasibility
• Market Study
• Economic Feasibility
• Prototypes

11
Development Stages

• Marketing Plan
• Strategic Business Plan
• Pre Production Prototype
• Market Validation

12
Finally.........

• Pulling It All Together
• Business Start Up!

13
And then.....

• Full production stages
• Sales and Distribution
• Business Growth
• Market Diversification
• Business Maturity