Mascom Group, Inc'

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Mascom Group, Inc.
Time For Training To Change

• Greg Murphy
• January 2002

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What Has Training Been?What Should Training Be?
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What Has Training Been?

• Gathering Of Information
• Delivery Of Facts
• Delivery To Dump Contents On The Brain
• Very Little Critical Thought In Planning
• Minimal Perceived Impact On Bottom Line -
  Marginal Value To Organization

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What Should Training Be?

• Finding The Real Deficit Or Performance Problem.
• Identifying The Desired End Behavior.
• Measuring The Results.
• Quantifying The Direct Economic Impact For
  Self-Funding Of Future Projects.

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Training Delivery Tools/Methods

• Classroom lecture
• Hands On
• Self Paced

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Classroom Lecture

• Strengths
• Interpersonal Activity
• Group Problem Solving And Interactions
• Special Topics For Small Groups.
• Limited Audience And Topic Life.

• Weaknesses
• Optimized For Group Not Individual.
• Synchronization Of Scheduling Delivery.
• Lack Of Enforced Uniform Delivery Prevents
  Standards.
• Highest Per-Student Cost.
• Lowest Measurable Results.

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Hands On

• Strengths
• Direct Duplication For Physical Skills.
• Perception Of Clearer Understanding And
  Effectiveness.
• Demonstrate/Validation Application Of Knowledge.

• Weaknesses
• Typical Lack Of Individualized Activity.
• Physical Need For Tools, Mockups, Facilities.
• Worst Environment For Knowledge Building Of
  Complex Systems Or Concepts.

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Self-Paced

• Advantages
• Flexible Schedule
• Individualized Pace Controlled By User.
• Learning Path Assisted By Demonstration Of
  Comprehension.
• Identical, Standardized Content To All Users.
• Interactive Measurement Of Performance Objectives.

• Disadvantages
• Higher Apparent Development Costs.
• Unfamiliar To Many Users.
• Requires Self Discipline.
• Interactive Not Passive.
• Longer Development Times.
• More Decisions!

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Self-Paced

• Advantages
• Automatic Remediation If Desired.
• Required Analysis Effectively Targets Delivered
  Content.
• Highest Effectiveness For Knowledge And
  Decision-Oriented Content.
• Lowest Cost For Delivery.

• Suited To Large Target Populations.
• Synchronization Of Student Participation And
  Progress Not Required.
• Anytime/Anywhere Delivery.
• Built-In Student Management Tools For Tracking
  And Measuring Activity.

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Time For Training To Change !

• Make Training An Investment Not A Cost.
• Measure Effectiveness To Show Financial Impacts.
• Staff With Professionals.
• Include All Delivery Platforms As Dictated By
  Needs And Objectives.
• Recognize Impact On Future Organizational
  Effectiveness Shortages Baby Bust.

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Mascoms Vision For Clients

• Enhanced communications tools, service reference
  and targeted education which enable service
  technicians to effectively increase vehicle up
  time through competent and timely diagnosis and
  repair.

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Mascoms Client Mission

• Development of tools, reference and educational
  materials through a predictable, efficient and
  structured process to service internal and
  external customers in the trucking industry.

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Developmental Process - Predictable

• Careful standards developed and applied to enable
  maximum re-use of modular components and ensure
  user comfort and familiarity.

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Developmental Process - Efficient

• Use of database-driven components to allow
  multiple use of text, graphics and multimedia
  components which are easily and globally update.

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Developmental Process - Structured

• All elements of entire project are carefully
  determined before any mutual project commitment.
• Source of text, graphics and all other
  components.
• Equitable responsibility assignments for all
  tasks to specific team members.
• Multiple approval stages.
• Timeline of required events is predetermined yet
  dynamic and communicated to all developmental
  participants.
• Detailed project status tracking maintained
  throughout life of project.

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CBT/WBT Process
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CBT/WBT Process

• Why is program needed What is deficit?
• What are specific performance objectives?
• What level of developmental interactive practice
  is needed?
• How will objectives be measured?
• What is the economic impact of success?

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CBT/WBT Process
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• Timeframe
• Budget
• Client personnel availability
• Who does what
• Course management
• Interface design

• Delivery platform requirements
• Re-usable elements
• Special tools (simulations)
• Help files
• Language
• Packaging

Result is Scope Document/Press Release
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CBT/WBT Process
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• Detailed timeline of required events
• Dependencies
• Assignments
• Predictable yet dynamic

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CBT/WBT Process
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• Mostly functional skeleton with all sections
• Typical exercises (assortment but not all)
• Typical final test questions

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CBT/WBT Process
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• End user evaluation to verify concept and scope

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CBT/WBT Process
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• Assembly all all text, graphics, video, audio,
  narration, exercises, testing, simulations
• Preparation of delivery packaging

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CBT/WBT Process
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• Need for fixes to executable
• Help file/user tips as needed