The Proposed Strategic Plan

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The Proposed Strategic Plan
Session 8 ICS 395
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In this session we focus on -strategic
choices -and our choice for directions for the
organization.
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We look for the ideal match between what the
environment tells us what we should do what we
would like to do and what our resources says we
can do.
From that we develop a master plan that brings
forth direction to the organization.
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First we look at what are options might be
given -the assumptions about the environment -the
opp/threats out there -our own s/w -our own
resources -and what options would the leaders
feel more comfortable doing.
From all of the above we get a set of
alternative directions that is what you are asked
to do in question 3.
This will work so much better if you really start
thinking as a leader not as a student doing some
obligation. Think this through, what would be
some good options for the organization.
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Finally, we make a proposal for a strategy or a
set of actions to move the organization toward a
better competitive position.
Your proposal should be well articulated and
linked back to the analysis you did to
demonstrate that this strategy best meets
... the S/W of the organization compared to its
competition the O/T of the environment the needs
of its customers and is rooted in improving the
long term viability of the org.
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In Practice - Lets look at alternative
strategies for our 3 favorite companies Webvan
- center of class in groups of 4 Zara -left
wingers Sweet Success - right wingers - in groups
of 2 and 4 Consider what several strategies
might be best and why? (no bailing with
Webvan) Also prepare your choice master strategy
or multi-prong strategy might be. Dont
forget the justification!