Four Dimensions of Journalistic Convergence

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Four Dimensions of Journalistic Convergence

• A preliminary approach to current media trends at
  Spain

David Domingo University of Iowa
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Convergence dimensions

• Integrated production
• Multiskilled professionals
• Multiplatform delivery
• Active audience

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Research design

• Explorative sample of 58 Spanish media companies
  (200 media outlets)
• Criteria exploring convergence, any size (local
  to national)
• Parameters coded by researchers based on
  corporate info and interviews with news editors

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Journalistic convergence dimensions in Spanish
media
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Integrated production

• Three main strategies
• Collaboration of independent newsrooms
• Coordination of separate newsrooms
• Integration in one multimedia newsroom

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Integrated production
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Multiskilled professionals

• Aspects we analyzed
• Media, issue and technical multiskilling
• Different degrees of intensity
• Training for multiskilled professionals?

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Multiskilled professionals
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Multiplatform delivery

• Distribution strategies
• Independent content in each medium
• Scarce content exchanges
• Automatic repurposing
• Manual repurposing
• Coordinated multiplatform production

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Multiplatform delivery

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Active Audience

• Explored opportunities for audience involvement
  in news commentary or production (not just forums
  or polls)
• Webs concentrate active audience services

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Active Audience
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Discussion

• Journalistic convergence is diverse, our
  conceptual proposal is comprehensive
• Spanish media facing convergence are modest in
  their exploration
• Local media tend to develop integration and
  multiskilling
• National media tend to develop multiplatform and
  active audience

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Thank you!

• David Domingo
• david-domingo_at_uiowa.edu