Executive Summary WHO S

1
Executive Summary WHO S

• Yourself
• Your Customer
• Investor

2
What

• Summarizes the Key Points of a Business Plan
• 2 Pages Maximum
• Most important part of the Business Plan
• Sales Pitch of your Business
• Highlights the best value, benefits

3
WHY

• Prepares readers for the Business Plan
• Entice the reader to want to read the Plan
• Makes X-ref easier
• Acts as a guide/ Map
• Investors dont have time to read whole plan

4
Where

• Usually at the front of Business Plan
• Front of supporting document.

5
WHEN S J

• At meetings as part of a document
• With your Plan when you go up against a panel of
  investors
• Verbally at Networking Events

6
HOW

• Summarizing all the juicy bits
• Advertising
• Big Mac
• Toys R Us etc.
• Movie Trailers