NMMA Boat Show

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NMMA Boat Show

• ADVANTAGE

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NMMA Advantage

• Where online meets onsite
• Adding a lead generation tool to all NMMA Boat
  Show sites
• Pre, During and Post Show
• Set up appointments at show or showroom
• No cost to exhibiting dealers
• Hot leads
• Can view on websites for Tampa and Norwalk
  boatshows

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Results from Tampa/Norwalk

• Individual boats were shopped by consumers from
  35 to 440 times.
• Tampa had 6200 unique visitors and Norwalk 7700
  unique visitors shopping inventory online
• Equates to approximately 1/3 of show attendance
• Total visits equates to 50 of show attendance
• Goal is to have all other shows up by 11/15/09

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More NMMA Advantage

• National Virtual Boat Show Site

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NMMA Boat Show Advantage

• All individual show sites to roll up into one
  National Virtual Boat Show Site
• Have ability to add engines and accessories
• National site allows us to add more inventory in
  markets we dont serve currently with shows
• Allows for more year round traffic
• Positive feedback from supporting/ancillary
  companies in defraying or covering costs