tesco car insurance case study

1
tesco car insurance case study

• Product / Target Audience
• Car Insurance / 25 2 cars per household
• Venue
• 131 Motorway Service Areas
• Campaign Media Details
• Integrated washroom 6-sheet campaign including
• Direct Response Tear offs
• Effectiveness
• 84.4 recall of campaign at MSA
• 90 say MSAs are Very or Quite Appropriate
  for Car Insurance ads
• Very high level of recall of specific detail
• 56.4 are Very or Quite likely to consider
  Tesco Car Insurance in future

Source MBA Independent Research