Brief Case Canadian Breast Cancer Foundation

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Brief Case Canadian Breast Cancer Foundation

• Marketing Advertising FA 6
• Kassandra Yarmoluk
• Jordan DiCecca
• Sami Haddad

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The Canadian Breast Cancer Foundation (CBCF)

• Established in 1986, the Canadian Breast Cancer
  Foundation is the leading national
  volunteer-based organization in Canada dedicated
  to creating a future without breast cancer.
• Largest fundraiser is the CIBC Run For The Cure
• 5 Kilometer race
• 36 Canadian cities
• 150,000 runners
• Over 30,000,000 raised annually

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Previous Technology

• CBFC was using a web interface to allow people to
  register for the run make donations online.
• Appealing and user friendly, but was not
  effective when it came to presenting data to
  organizers.
• Printing out data reports took time and money as
  reports would reach 500 pages a day.

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Implementation

• Crystal Report software
• Allowed for data access, formatting, and
  delivering information inside and outside the
  CBFC.
• Dramatically cut down time and resources required
  for volunteers to process registrations and
  donations.
• Spared hours of data entry and paper transactions
  due to online .PDF tax receipts.
• Saved mailing printing costs.

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Crystal Reports is

• A Business Intelligence application used to
  design and generate reports from a wide range of
  data sources.
• Based on the common "band" model of report
  writers where different bands represent different
  totaling levels.
• Total band (upper, start)
• -------------------------
• Sub-Total Band (upper)
• -------------------------
• Detail Band
• -------------------------
• Sub-Total Band (lower)
• -------------------------
• Total band (lower, end)

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IT Requirements for growing firms

• INPUT ? PROCESS ? OUTPUT
• In a small firm, a simplistic infrastructure can
  be used, as a very small amount of data is being
  processed, with more human interaction used.
• As firms grow data increases, therefore
  infrastructures become more sophisticated, as
  human interaction is supplemented with mechanical
  processes.
• Implementing software such as Crystal Reports
  will solve this problem as data can be
  presented in a clear, easy to read way.

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Scalability

• Scalability is the ability of a computer
  application or product to continue to function
  well when it is changed in size or volume in
  order to meet a user need. Therefore, firms need
  to determine
• Their traffic at its possible highest and lowest
• Their user needs
• Applications to be carried out by software
• Possible future expansion
• Upgradeability of application
• Therefore, CBCF should have predicted this
  problem earlier, in order to have efficiently
  handled the dramatic increase in user traffic and
  data processing.

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www.cbfc.org