Beyond NSO: Setting the Hook

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So, Now that we have your attention
RETAIN YOUR STUDENTS Through Involvement

• Campus Events
• Traditional Media
• New Media

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Schools of Fish
What kind of fish are in your pond?
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Theoretical Framework (i.e. We didnt just make
this up.)
Involvement is a condition for student learning
and retention. Educational theorists such as
Alexander Astin, Ernest Boyer, George Kuh and
Vincent Tinto have long pointed to the
importance of academic and social integration or
what is more commonly referred to as involvement
or engagement to student retention. The more
students are academically and socially involved,
the more likely they are to persist and
graduateSimply put, involvement matters,
especially during the first year of college when
student membership in the communities of campus
is so tenuous. Vincent Tinto, Syracuse
University Pell Institute for the Study of
Opportunity in Higher Education (Taking Student
Retention Seriously Rethinking the First Year
of College)
Lets Go Fishing!
There is growing research on how colleges can
get students more involved in campus life, which
makes them more likely to stay enrolled. Associa
ted Press (U.S. college drop-out rate sparks
concern)
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Campus Events
Lets Go Fishing!
Involvement Retention
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Traditional Media
Print
Radio
Television
Lets Go Fishing!
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New Media
What is New Media?
New media a term meant to encompass the
emergence of digital, computerized,
or networked information and communication technol
ogies in the later part of the 20th century. Most
technologies described as "new media"
are digital (wikipedia.org)
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Setting the Hook