LIFESTYLE BRAZIL

1
LIFESTYLE BRAZIL

• CREATIVITY SPORT AND TOURISM

2
Rebranding the Nation Sport and Creativity

• Tokyo 1964 Seoul 1988 Barcelona 1992

3
Sports and the Creative Arts

• Architecture
• Beijing Olympics Stadia

• Fashion
• Ralph Lauren Cricket Collection

4
Sports and the Creative Arts

• Service DesignHong Kong International Airport

• MediaZidane A 21st Century Portrait, by
  Douglas Gordon

5
Sports and the Creative Arts

• Graphic/Online Design
• Adidas All Day I Dream About Sneakers, Tree

• NY Winter Festival designed by Milton Glaser

6
World Cup, Brazil 2014

• Develop the Global Story for Brazil
• Where Culture Meets Nature
• Sport Nature Creativity
• Brazilian Lifestyle

7
2014 Upgrade Creative Industries

1. To Develop Goods and Services to Support World
   Cup
2. To Attract Tourists
3. Regeneration and Employment

8
2014 Upgrade Creative Industries

• Regenerated Stadia and New Hotels
• Global Design Competitions
• Online/Mobile Services and Content
• Creative Quarters
• Souvenir Developments

9
Creative Brazil Global Roadshow

• Find New Tourism Markets China as well as
  Europe
• Rebrand Brazil
• Target Major Cities with a Cultural Roadshow with
  a Football Twist
• Brazilian Film, Music, Art, Design, Architecture,
  Fashion

10

Cultural Events During World Cup
Showcase Brazils Creativity to Reposition
Country as Tourist Destination

• Major Sustainable Design Festival
• Global Filmmakers to Make Films on the World Cup
• Artist Billboard Projects (Sao Paolo Biennale)
• Creative Souvenirs Digital Photographic Album of
  Brazil

11
What Is To Be Done

• 1. Self Help ClubInformal Club for Citys
  Creative Companies to Network Them with Each
  Other and Offer World Cup Opportunities
• 2. Education of City Officials About How World
  Cup Can be Used to Stimulate Creative Economy

12
What Is To Be Done

• 3. Identify Producer to Develop Roadshow
  Identify Target Cities
• 4. Competitions for Creative and Sustainable
  Souvenirs
• 5. Brand Existing Overseas Initiatives with World
  Cup 2014
• 6. Develop Contra Deals with New Tourism Markets
  China and India

Escrava Isaura (1976 TV Series) in China in
1980s