OBJECTIVES - Packaging Considerations Module

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OBJECTIVES - Packaging Considerations Module

• To learn Product Developments role in developing
  new packages
• To learn what factors to consider for new
  packaging

2
Organizational Functions have Conflicting
Priorities for a Package So, Compromises are
Required
3
Product Development Priorities

• Product Protection
• Through Distribution
• Through Shelf Life
• Through Consumption
• Thick Package Walls
• Functionality
• Clear Use Instructions
• Easy to Open
• Easy to Handle
• Resealable
• Storable
• Package Safety
• Non-breakable
• Sanitary

4
Marketing Priorities

• Big Front Panel
• Large Print Size
• Billboard Possibilities
• Consumer Friendly Language
• Branding
• Package Clarity (Usually)
• Differentiating
• Attractive

5
Operations Priorities

• Strength
• Uniformity (Same Size and Shape)
• Packing Line Compatibility
• Bulk Delivery
• Stacking Strength
• Simple Pallet Patterns (Warehouse Utilization)

6
Purchasing Priorities

• Low Cost
• Multiple Suppliers
• Long Relationships
• Thin Wall Packages (Light weighted)

7
Legal Priorities

• Legal
• Name
• Company Address
• Net Weight
• Ingredient Label
• Nutritional Label
• Claims
• Contingent Language (may contain peanuts)
• Big Principal Display Panel
• Large Print
• Common Name
• No Small Parts

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Enemies of Packaged Food Quality

• Light
• Oxygen
• Water
• Insects and Rodents
• Microorganisms
• Bacteria
• Yeasts and Mold
• Time
• Temperature
• People and Transportation

9
Package Components

• Primary Package
• Inner
• Outer
• Secondary Package
• Insert
• Case
• Pallet

10
Packaging Systems

• Rigid
• Glass
• Metal Cans (Steel, Aluminum)
• Plastic
• Flexible (Pouches, Cartons)
• Paper
• Plastic
• Composites

11
Packaging Materials are Numerous and Complex

• Adhesives
• Protective Coatings
• Metalized Coatings
• Lacquers
• Plastic PET, HDPE, LDPE, OPP, PVC, PVDC, EVOH,
  Nylon, High Nitrile Resin (Barex)
• Multiple Layers
• Reseal Features
• Inks

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Product-Package Interactions

• Microwave Suseptors
• Steam Venting
• Color changes
• Dissolving Packages
• Removing Oxygen
• Generating CO2
• Heating Beverages
• Cooling Beverages

13
Process-Package Interactions

• Thermal Processing
• Aseptic
• High Pressure Processing
• Pulsed Energy

14
Package Testing

• Technical
• Barrier Properties
• Strength (Instron)
• Stacking Strength
• Ship Tests
• Consumer
• Focus Groups
• Computer Generated Images
• Standard Consumer Tests
• In Store Simulation

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Key Takeaway- Packaging Considerations Module

• Start Package development early because it can be
  a very complex process requiring compromises and
  trade offs.