Associated Newspapers Workflow

1
Associated Newspapers Workflow
External Advertising
Internal Advertising
Internal Editorial
External Editorial
Media Buyer
Freelance Photographers
Editorial
INTEGRATION
Creative Agency
Digital Reception
AdsML Process
Page Make Up
Picture Feeds
Repro House
Page Planning
Page Production
Wire Feeds
Page Make Up
2
Repro Process
3
AdsML Process
4
Ad Desk Sales Process
5
Digital Ad Reception Process
6
Page Planning Process
7
Editorial Process
8
Page make Up Process
9
Page Production Process
10
Real-Time Photographic Process

• All images uniquely numbered
• All images time stamped
• Original Camera JPEG backed up
• EXIF data captured and preserved
• Connectivity via GPRS, HSD, 3G, WAN, LAN or
  Satellite

60 secs
Server
Editor
Photographer

• Real-Time Editing
• Image Processing commands sent to ShootLive
  Photographer system
• Output to all media

3 mins
Slide 1 of 3, click for 2 of 3
11
Real-Time Photographic Process

• Original concept was to deliver real-time
  photography for new media applications, but found
  to add value to newspapers
• Produces standard, structured workflow to add
  value to photography
• Closely link and relate photography to other
  metadata available
• Single paper handling do it once do it right
• Allow photographers to focus taking great
  pictures!
• Dont throw anything away camera files, exif
  data, etc
• Dont delay normal print deadline driven
  practices try to enhance
• Initially developed for Sport now expanded to
  Entertainment, News and full workflow.

Slide 2 of 3, click for 3 of 3
12
Real-Time Photographic Process
First Image Further Images in Sequence 20 Images from CF Card
WiFi 14 seconds 5 seconds 1.5 minutes
3G (Orange Vodafone) 16 seconds 6 seconds 2 minutes
2.5G Orange HSD (x3 phones bonded) 20 seconds 10 seconds 4 minutes
Download of 50 Images from a CF Card to ShootLive
between 15-25 secs
13
Associated Newspapers Workflow
External Advertising
Internal Advertising
Internal Editorial
External Editorial
Media Buyer
Freelance Photographers
Editorial
INTEGRATION
Creative Agency
Digital Reception
AdsML Process
Page Make Up
Picture Feeds
Repro House
Page Planning
Page Production
Wire Feeds
Page Make Up
www.integrationblueprinting.org
14
Picture Feed Process
15
Wire Feed Process
16
Integration Technology
Integration Technology
Editorial
Publishing
Advertising
Circulation
MOM / JMS / Web Services SOA / ESB
17
Integration Blueprint Makeup
An Integration Blueprint addresses all of the key
integration issues, maximises return on
investment and minimises risks.
18
Integration Business Requirements

• Integration Types
• Systems Rationalization
• Data to Data
• Process Automation
• Composite Application
• Business Activity Monitoring
• Coverage
• Per business area
• Cross business
• External to business
• Skills Required
• Specialist business domain knowledge
• Specialist industry knowledge
• Integration knowledge

19
Architecture

• Schematics
• Organisation wide
• Not more than 3 or 4 levels deep
• Architectural alternatives
• Technical alternatives
• Dual business technical views
• Business Commentaries
• Per schematic
• Technical Commentaries
• Per schematic

20
Implementation Tasks Analytics

• Integration Tasks
• Task Descriptions
• Cost estimates
• Benefit estimates
• Risk identification and quantification
• Analytics
• Alternative implementation techniques
• Alternative implementation scenarios
• Implementation order, priorities, timing
• Projected rate of return
• Projected profit rating

21
Methodology (IT Governance)

• How To Do
• Tools
• Techniques
• Processes
• Resources
• Roles
• Skills
• Training