Retail meat sales

1
Retail meat sales

• Provided by National Pork Producers Council

2
Fresh and cured meat, fish and poultry
3
Overall meatcase volume is up 5 in sales and
pounds

• Growth Is Driven Predominantly By Beef Followed
  By Pork
• Poultry Increases Are Modest Despite Strong
  Tonnage In Turkey
• Lamb And Veal Are Declining

Change 2000 Vs. 1999
Total Fresh Meat 5
Source FreshLook Retailer Database 52 Weeks
Ending 12/31/00 Vs. Year Ago
4
Growth by segment varies across species
Change 2000 Vs. 1999
Beef
Pork

• Strong Chops, Ribs, Steaks Value Added Growth

• Strong Roast Steak GrowthGround Tonnage Is Flat

• Decline In Tenderloins Due To Drop In Retail
  Price

Chicken

• Growth Driven By Breasts Value Added Products

Source FreshLook Retailer Database 52 Weeks
Ending 12/31/00
5
Trends by region

• West Is Leading The Country In Overall Fresh Meat
  Growth

• Northeast Decline In Pork Sales Is A Result Of
  Reduced Pricing Pork Tonnage Remains Strong
  Across All Regions
• This Is Also The Case With Chicken Sales In The
  South. In Contrast, Northeast Decline Of Chicken
  Tonnage Could Be A Result Of Increased Pricing
  Combined With Chicken Fatigue As Reported In
  This Market Area

Change 2000 Vs. 1999
Sales
Pounds Sold
Total U.S. Fresh Meat 5
Source FreshLook Retailer Database 52 Weeks
Ending 12/31/00