1
Make Haste, Cut Energy Waste!

• The Forgó Morgó campaign in Hungary

2
Lets play a game first!

• How much energy is needed to bake 500 pancakes
  and 10 pans of pizza?
• on a 30-year-old electric cooker
• and
• on a new, energy efficient one?

3
To make it easier for you

• ?
  100
• 68
• 73
• 82

4
What is the relevance of this comparison?

• The difference during 30 years of operation
• 19,500 kWh EUR 3000
• during 70 years of operation
• 73,500 kWh - 11,200 EUR

5
It is fact, that

• between 1995 and 2005, energy consumption due
  to operating household appliances increased from
  9,787,000 KWh to 11,115,000 KWh in Hungary
  (Source Statistical data of the Hungarian
  electricity system )

6
In shops most of the appliances are energy
efficient
The presence of washing machines in shops in
respect of energy classes (IFR Monitoring, 2007)
7
while at home
8
less than 1/3 only
Source GFK Hungária, 2006 A B C D Other Does not know
Refrigerator () 36 8 2 54
Freezer () 19 8 2 1 1 69
Top loading WM () 33 6 1 59
Front loading WM () 40 10 3 47
9
37 of large household appliances are older than
10 years!
Source GFK ElectroScope EEOACD 1/ 2006 Million units Million units older than 10 years Total
Refrigerators 3.9 34.8 1.3
Freezers 1.8 57.8 1.0
Washing machines 3.6 27.9 1.1
Electric cookers 0.4 30.5 0.1
Total 9.6 3.5 37
10
Market transformation is needed!
buy top class
waste recycling
taken back
11
CECED Magyarország Egyesülés

• Beko S.A. repr.office
• BSH Kft.
• Candy Hoover Hungary Kft.
• Dometic Zrt.
• Electrolux Lehel Kft.
• Fagor Hungária Kft.
• Gorenje Budapest Kft.
• Groupe SEB Central Europe Kft.
• HTM Kft.
• Indesit Company Magyarország Kft.
• Miele Kft.
• Philips Magyarország Kft.
• Whirlpool Magyarország Kft.

12
ELECTRO-COORD Magyarország

• Largest compliance scheme for WEEE in Hungary
• Founded by the CECED Magyarország member
  companies
• 80 market share over 250 producers
• Over 2,4 million Euro cost saving for
  participants per year (waste management fee
  against product fee)
• Logistic network includes 4200 retail shops
• Collection data
• 13,500 tonnes in 2005
• 18,500 tonnes in 2006

• 25,000 tonnes in 2007

• 34,000 tonnes in 2008

13
Make haste, cut energy waste!
14
The Forgó Morgó campaign

• 3 phases had been launched
• Refrigerator campaign 17 September 2006 16
  December 2006
• Washing machine campaign 22 March 2007 2 June
  2007
• Electric cooker campaign 16 September 2007 24
  November 2007

15
The calculator

• www.energiakalkulator.hu

16
Elements introduced in order to raise awarness
(1/5)

• Sales promotion
• EUR 20 price reduction for buying an energy
  efficient appliance when taking back an old one

17
Elements introduced in order to raise awarness
(2/5)

• We are looking for the oldest working
  appliance! game

The winner fridge Zil Moszkva, 1956
18
Elements introduced in order to raise awarness
(3/5)
The winner washing machine AEG, 1951
The oldest electric cooker from the 30s
19
Elements introduced in order to raise awarness
(4/5)

• Childrens drawing competition (over 800 drawings
  received)

20
Elements introduced in order to raise awarness
(5/5)

• Official website and calculator
  www.energiakalkulator.hu
• TV spot
• Unique opening and closing media events
• (more information available on DVD)

21
Evaluation
Sales promotion TV spot Oldest appliance game Childrens drawing competition Media events Results (sales take back, compare to average)
Refrigerators yes no yes no yes higher 7,600 units
Washing machines yes yes yes yes yes lot higher 10,700 units
Electric cookers no yes yes no yes no difference
22
Conclusion

• Without financial benefit given to consumers,
  market transformation is much less efficient
• Long-term purpose financial support from the
  government (state subsidy or personal income tax
  allowance)
• Active CECED Magyarország
• lobby

23
We all can benefit

• the Hungarian state meeting EU targets,
  preparation of the national energy efficiency
  strategy
• consumers reduced energy costs
• producers some return on the 10 billion euros
  invested into development over the last 10 years
• retailers sales promotion
• utilities moral supporters, long-term benefit

24

• Thank you for your attention!
• www.cecedhu.hu
• www.electro-coord.hu
• www.energiakalkulator.hu

Communication Agency