Gambit Presentation

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Gambit Presentation April 2006 Private
Confidential
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Key Milestones

• Proven Technology
• Secured Permits
• Market Success of How Lo?
• - Payment via SMS reverse billing, PRTS, Pay
  Pal, Credit Card and BT Click
• - Structured as a prize comp game of skill
  with characteristics of an auction
• - Over 900 Reverse Auctions currently run
• - International patents pending
• - Over 2 years of operation, experienced know
  how
• 1st Mobile SMS Lottery
• ½ Million Customers
• ½ Million Bid Auction
• International

Sold! 7.90
Text HOWLO your bid to 88821 e.g. HOWLO 129
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A Selection Of Million-2-1 Partners
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How Lo? The Reverse Auction
How Lo? is an auction in reverse! Where its not
how high you bid its How Lo! Make your bid in
pence, if your bid is the lowest bid and the only
bid at that price when the auction closes you
win, no matter how small your bid. Remember,
Lowest Unique Bid Wins!
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Million-2-1 Game play
Million-2-1 products are structured to be
entertaining and interactive, giving value to the
consumer beyond the standard competition formats
yet via interactivity, drive higher repeat
revenue and longevity.
User text entry
How Lo? example

• Clear cost per game
• No hidden costs to user
• No subscription
• Easy winning target to understand

Variable response reply
Update message/change of position
Tips Game close alert Results
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Case Study UTV Radio

• 1 station used as a trial
• Promotion via live in show presenter reads
• Now in 14 regional stations one national
  station
• Running daily for over 18mths
• Radio audience conversion circa 1
• Revenues comparable to largest advertiser
• Ferrari Ian Collins, talkSPORT

Proven Performance and Longevity
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Example Promotions TV, Print, Online.
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Products How Lo? vs Traditional A, B, C Comps
Entertaining product / editorial
content Interactive response via SMS
messaging High levels of gameplay vs traditional
comps Ongoing repeat plays outside of
promotion Proven on air and off air Can
outperform traditional A,B,C 3x New Gambling Act
considerations
Existing A,B,C Competition
How Lo?
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Our Vision

• Mobile will be No1 lottery channel
• The 2005 UK Gambling Act
• The mobile IS interactive TV Radio
• Mobile is different to a PC

GAMEBLING
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