Marketing for Utah AFP and TeleWork Loan Programs

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Marketingfor Utah AFP and TeleWork Loan Programs

• Heather Butikofer
• Utah Assistive Technology Foundation

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Utah AFP TeleWork Marketing Resources
Developed

• AFP
• Tag Line
• Independence is priceless. We make it affordable.
• Brochure
• TeleWork
• Tag Line
• TeleWork communication to anyone, anywhere,
  anytime.
• Brochure
• Toll Free Number rural areas
• Website www.uatf.org
• AFP TeleWork Poster combined

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Utah AFP TeleWork Marketing Mass Media

• Radio Interviews
• Local Statewide stations
• Interviewee Recipient of AFP Loan or AFP
  Director
• Example of a statewide station
• KUFR
• Played 4 times throughout the day
• Listener Base 65,000
• TV Interviews
• Local Statewide stations
• Continued

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Utah AFP TeleWork Marketing Mass
Mediacontinued

• Radio Public Service Announcements (PSAs)
• Formats
• Mail CD or script
• E-mail script or MP3
• Fax script
• PSAs 30 or 60 seconds long
• Scripts mailed or e-mailed need to include
• Word count
• Length (seconds)
• Statewide Classified Ad
• 48 newspapers throughout the state
• Combined circulation 493,733

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Utah AFP TeleWork Marketing Brochure Poster
Distribution

• Brochures Posters Distributed to
• Disability related agencies throughout the state
• Easter Seals
• Brain Injury Association
• University Extension Agents
• Adult Care Centers
• Independent Living Centers
• Local Agency Organizations
• Inter-Agency meeting for local area agencies
• Community Shares (Fund Raising Association)

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Utah AFP TeleWork MarketingUtah 2-1-1

• Services that are offered through 2-1-1 vary from
  community to community. 2-1-1 provides callers
  with information and referrals to human services
  for every day needs and in times of crisis.
• Support for Older Americans and Persons with
  Disabilities
• Basic Human Needs Resource
• Physical Mental Health Resources
• Employment Supports
• Support for Children, Youth and Families
• Volunteer Opportunities and Donations
• To find out if 2-1-1 exits in your state
• visit 211.org
• click State by State Update

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Utah AFP TeleWork MarketingDisability Related
Conferences

• Examples
• Speech Language Hearing
• Autism
• Caregivers Consortium
• Family Links
• Discovery, Career Lifestyle Expo (TeleWork)

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Utah AFP TeleWork Marketing Publications

• Press Releases
• Governor endorse program and send press release
  from the Governors office
• Articles in newsletters magazines
• Utah Spirit
• The Utah Educator
• Project description in
• Disability, education, cultural and employment
  newsletters
• Service agency newsletters

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Utah AFP TeleWork Marketing Chambers of
Commerce

• Join local Chambers of Commerce
• Benefits
• Provide mailing lists to local businesses
• Provide networking opportunities with local
  businesses
• Listed in resource publications for other
  businesses and organizations to access
• Publications are available to highlight your
  program

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Utah AFP TeleWork MarketingLocal Utility Bills

• Contacted Questar (gas company)
• Included a brief project description of the AFP
  and our toll-free number in their newsletter
  included in each bill.
• 730,000 Questar bills distributed in Utah

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Utah AFP TeleWork MarketingSpanish

• All brochures and information on the website
  translated into Spanish.
• Magazine articles and advertisements in local
  statewide newspapers
• Advertisements half, quarter or an eighth of
  page
• Included a picture and summary of the project
• Spanish radio interviews
• Community Talks for Hispanic People (meet once a
  month)
• Member of Coalitions
• Hispanic Network (statewide)
• Life Coalition (local)
• Hispanic/Multi-Cultural Center
• Northern Utah Hispanic Health Coalitions
• Immigrant and Farm Workers Coalition (statewide)
• Continued

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Utah AFP TeleWork MarketingSpanishcontinued

• Presentations conferences (most effective
  because people ask more questions and can target
  a specific audience)
• Visited each school district, hospital, senior
  citizen center, independent living center
  throughout the state
• Talked to employees
• Distributed information

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Utah TeleWork MarketingLetters Brochures

• Sent letters brochures to
• Small Business Administration
• HR Departments at major businesses state wide
• Disability Resource Centers at universities and
  colleges state wide
• Libraries state wide (Utah Library Association)

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Utah TeleWork MarketingVocational Rehabilitation

• Presented at a Vocation Rehabilitation Meeting
• 35 administrators and division directors present
• Presentation information included in meeting
  minutes sent out to 165 vocational rehabilitation
  counselors

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Utah AFP Future Marketing

• Create a Vendor List to educate about AFP
  (Success with hearing aids)
• Van Dealers
• Medical Suppliers
• Elevator Companies
• Wheel Chair Vendors
• Mailings to health providers
• Social Workers
• Hospitals
• Health Departments
• Physicians
• Special Education Teachers
• Rehabilitation Centers

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Utah TeleWork Future Marketing

• Marketing through a Small Business Loan
  Association
• Educate larger companies about teleworking
• Example Convergys
• Send information to Federal Agencies
• Place brochures in businesses

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Low/No Cost Marketing

• Mail, e-mail, or fax PSA scripts to radio
  stations to read
• Press Releases
• Project description in local utility bills
• Radio or television interviews
• Articles
• Newsletters hard copy or online
• Magazines