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Title: Claus Bo Andreasen


1
Claus Bo Andreasen Signe H. PoulsenDanish
Research Center of Organic Food and
Farmingwww.darcof.dk
Seminar European Organic Advisers, Horsens
August 28th to 30th, 2005
  • Communicating European research
  • - strategies and instruments

2
Content
  • New EU focus on communication
  • Research Projects in Organic Food and Farming
  • Research highlights (examples)
  • Communication on a European level (challenges)
  • Mediation in projects (examples)
  • Discussion on improved utilization of European
    research

3
European Action plan for communication
  • Problems with communication in EU
  • 20 July 2005 a new action plan for communication
    was presented
  • Objective to ensure more effective communication
    about Europe
  • The action plan is the first phase of the
    Commission's plans to "reconnect with citizens".
  • Three principles underpin the action plan
  • listening to the citizens
  • communicating in an understandable way
  • "going local" by adapting message and messenger
    to national and local concerns.

4
Improving the Internet servicesEuropean action
plan for communication
  • EUROPA
  • Shift the emphasis more towards communication
  • Facilitate navigation
  • Ensure fully multilingual web pages
  • State of the art technology - including powerful
    search engine
  • An editor to ensure a well-structured website and
    avoidance of overlaps of texts
  • In general
  • New web sites focusing on priorities and current
    hot topics and key target audiences
  • Information for the general public locally in
    local languages tailored to local needs and
    realities
  • Thematic portals

5
European resources for communicating research
  • EUROPA - Gateway to the European Union
  • CORDIS - the Community Research and Development
    Information Service

http//europa.eu.int/
http//www.cordis.lu/
6
Research Projects in Organic Food and Farming
  • Production aspects
  • QLIF
  • REPCO
  • Intercrop
  • Blight-Mop
  • Organic Inputs Evaluation
  • Organic HACCP
  • ENVIRFOOD
  • Policy aspects
  • SAFO
  • Organic Revision
  • EU-CEE-OFP
  • ORGAP
  • EISfOM
  • CHANNEL
  • CORE Organic

7
QualityLowInputFood (QLIF)
  • Title Improving quality and safety and reduction
    of cost in the European organic and "low input"
    food supply chain
  • Objective to improve quality, food safety and
    reduce costs in organic and "low input" food
    production systems
  • 31 European partners within different research
    disciplines
  • http//www.qlif.org/

8
REPCO
  • Title Replacement of Copper Fungicides in
    Organic Production of Grapevine and Apple in
    Europe
  • Objective REPCO aims to contribute to the
    replacement of copper fungicides in organic
    agriculture by new measures for control of downy
    mildew (Plasmopara viticola) in grapevine and
    scab (Venturia inaequalis) in apple
  • http//www.rep-co.nl/

9
Intercrop
  • Title Intercropping of cereals and grain legumes
    for increased production, weed control, improved
    product quality and prevention of N-losses in
    European organic farming systems
  • Objective Intercrop aims at defining
    intercropping strategies for sustainable plant
    production management in Organic Farming systems
    under different regional conditions in Europe
  • http//www.intercrop.dk/

10
Blight-Mop
  • Title Development of a systems approach for the
    management of late blight in EU organic potato
    production
  • Objective to develop a systems approach to
    control potato late blight that maintains yield
    and quality and hence commercial viability of
    organic potato crops without the use of copper
    fungicides
  • www.ncl.ac.uk/tcoa/producers/research/blightmop/

11
Organic Inputs Evaluation
  • Title Harmonised and standardised procedures for
    evaluation of plant protection products,
    fertilizers and soil conditioners for use in
    organic agriculture
  • Objective Organic Inputs Evaluation is to come
    up with recommendations for harmonized and
    standardised procedures for evaluation of plant
    protection products, fertilizers and soil
    conditioners for use in organic agriculture
  • www.organicinputs.org

12
Organic HAACP
  • Title Recommendations for improved procedures
    for securing consumer oriented food safety and
    quality of certified organic foods from plough to
    plate
  • Objective The objective of Organic HACCP is to
    provide recommendations on the chain of
    production, distribution and consumption in
    regard to improving the safety and quality of
    certified organic food products
  • www.organichaccp.org

13
ENVIRFOOD
  • Title Environmental friendly food production
    system requirements for plant breeding and seed
    production
  • Objective The general objective of ENVIRFOOD is
    to bring together plant breeders, seed producers,
    and specialists of variety testing of Baltic
    countries

14
SAFO
  • Title Sustaining Animal Health and Food Safety
    in Organic Farming
  • Objective to improve food safety and sustaining
    animal health in organic farming
  • Among others this is done through establishment
    of a network for exchange and discussion of
    research
  • www.safonetwork.org

15
Organic Revision
  • Title Research to support revision of the EU
    regulation on organic agriculture
  • Objective to provide recommendations for
    development of the EU regulation for organic
    agriculture
  • www.organic-revision.org

16
EU-CEE-OFP
  • Title Further development of Organic Farming
    Policy in Europe, with Particular Emphasis on EU
    Enlargement
  • Objective The EU-CEE-OFP project is to identify
    how the complementary development of Organic
    Farming in both existing EU states, Switzerland,
    and in Central and Eastern European (CEE)
    Accession states can be fostered through policy
    design and innovation
  • www.irs.aber.ac.uk/EUCEEOFP/

17
ORGAP
  • Title European Action Plan of Organic Food and
    Farming
  • Objective to develop criteria and procedures for
    the evaluation of the EU Action Plan for Organic
    Agriculture
  • www.orgap.org

18
EISfOM
  • Title European Information System in Organic
    Markets
  • Objective EISfOM is an integrated project with
    the aim to build up a framework for reporting
    valid and reliable data for relevant production
    and market data about the European organic sector
  • www.eisfom.org

19
CHANNEL
  • Title Opening channels of communication between
    Associated Candidate Countries and the EU in
    Ecological Farming
  • Objective to assess and analyse which
    development stages the associated candidate
    countries have achieved in organic agriculture
    and to open communication channels on different
    levels necessary for starting the harmonization
    and equalization process in organic agriculture
  • www.channel.uni-corvinus.hu

20
CORE Organic
  • Title Coordination of European Transnational
    Research in Organic Food and Farming
  • Objective to gather a critical mass and through
    coordination and collaboration to enhance
    quality, relevance and utilization of resources
    in European research in organic food and farming
  • The project began October 2004 and the initiative
    comprises 11 European countries supported by the
    EU-commission
  • www.coreorganic.org

21
Research highlights
  • Articles in leading scientific journals
  • Key presentations at scientific congresses
  • Project communication media
  • Organic congresses

22
Examples on research highlights
  • Chicory root improves the taste and odour of
    organic pork
  • Few days of feeding with chicory root reduces the
    boar taint in slaughter pigs and improves the
    eating quality
  • At the same time feeding with chicory root
    changes the intestinal environment and leads to a
    decreased incidence of swine dysentery and
    intestinal parasitesDARCOFenews

23
Examples on research highlights
  • Increased phytoestrogen content in organic milk
  • Preliminary study at 17 Danish dairy farms shows
    that organic milk can have a higher content of
    plant estrogens than conventional milk in Denmark
    (DARCOFenews)

24
Examples on research highlights
  • Organic diet enhanced the health of rats
  • The immune response was enhanced when rats were
    fed on organically grown or minimally fertilised
    plant diets
  • The study also indicated the rats fed on
    organically grown diets accumulated less adipose
    tissue and rested better during daytime
    DARCOFenews

25
Examples on research highlights
  • Feeding with lupines reduces the amount of
    skatole in organic pigs
  • Female and castrate organic pigs fed with 25 pct.
    lupines had significantly lower skatole
    concentrations in back fat compared with the
    control treatments without lupines.
  • It is expected the skatole concentration could be
    decreased by ca. 50 pct. also in entire male pigs
    fed with lupine, thereby reducing the number of
    entire male pigs with boar taint DARCOFenews

26
Examples on research highlights
  • Higher antioxidant content in organic milk than
    in conventional milk due to feeding strategy
  • New study shows that the content of antioxidants
    is significantly higher in organic milk
    (DARCOFenews)
  • The most important reason for the observed
    differences is presumably the large amounts of
    maize silage used in the conventional production,
    whereas a considerable amount of grass and
    leguminous plants are used in the organic
    production

27
Communication on a European levelWhat are the
challenges?
  • Challenges for the project
  • Different research disciplines
  • Different traditions for mediation and
    communication
  • Variations in the approach to organic farming

28
Communication on a European levelWhat are the
challenges?
  • Challenges for the communication
  • Who is the (end)user
  • How is the national and local organization of
    knowledge mediation
  • Differences in farm size, production level,
    climate, soil, etc

29
Mediation in projects
  • Scientific articles
  • Project reports and other publications
  • Press releases media contact
  • Articles in farm magazines etc
  • Congresses
  • Seminars workshops
  • Exhibitions open days
  • Websites portals
  • Databases information systems
  • Newsletters
  • Web logs
  • Discussion forum
  • EcoWiki
  • Organic Eprints

30
Examples on mediation in projects Scientific
articles project reports
  • Advancement of research and science
  • Fulfillment of project targets
  • Distribution and availability

31
Examples on mediation in projects Media contact
popular articles
  • Press releases
  • Here we are (project start, conferences etc)
  • Single issues
  • Popular articles
  • Difficult with even distribution in all countries
  • Difficult to achieve the same relevance in all
    countries

32
Examples on mediation in projects Websites
internet resources
  • Project websites (QLIF)
  • Thematic research websites (FØJO)
  • Portals (Organic Europe, CORE Organic)
  • Databases and information systems (Plant info)
  • Open access (Organic Eprints)

33
Examples on mediation in projects On-line
newsletters
  • Online project magazine (QLIF news)
  • Online portal magazines (CORE news)
  • E-mail notifications (SAFO)

34
Examples on mediation in projects Communicative
internet ressources
  • Web logs (okologgen)
  • Discussion forum (OrganicForum)
  • EcoWiki (EcoWiki)

35
Examples on mediation in projects Organic Eprints
36
Discussion Improved utilization of European
research
  • Who are the target groups for the EU research?
  • Possibilities for cooperation between EU research
    and national/regional/local information systems?
  • What medias should be used?
  • Suggestions for common/joint resources?
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