Infomediary

1
Infomediary

• 3/ 8/2001
• ???

2
Infomediary

• Data about consumer and their habits are
  extremely valuable
• that information is carefully analyzed
• used to target marketing campaigns
• offer users some free in exchange
• sub-category
• recommender system - ePinions
• registeration model NYTimes.com

3
Recommender System

• Allow users to exchange information with each
  other about the quality of products and services
  or the sellers with whom they have had a purchase
  experience(good or bad)

4
Recommender System(example)

• ePinions
• Helps people make informed buying decisions.
• unbiased advice
• personalized recommendations
• comparative shopping.

5
Registration Model

• Content-based sites that are free to view but
  require users simply to register
• Inter-session tracking
• Generates data of greater potential value in
  targeted advertising campaigns.
• Example - NYTimes.com