Who is Adobe

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Who is Adobe?

• Adobe revolutionizes how the world engages with
  ideas and information.
• For 25 years, the companys award-winning
  software and technologies have redefined
  business, entertainment, and personal
  communications by setting new standards for
  producing and delivering content that engages
  people virtually anywhere at anytime.
• From rich images in print, video, and film to
  dynamic digital content for a variety of media,
  the impact of Adobe solutions is evident across
  industries and felt by anyone who creates, views,
  and interacts with information.
• With a reputation for excellence and a portfolio
  of many of the most respected and recognizable
  software brands, Adobe is one of the worlds
  largest and most diversified software companies.

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Adobe Market Presence

• Adobe Flash Player and Reader software
  combined are installed on more than 700 million
  connected PCs and devices worldwide.1
• Adobe Reader software is distributed in 26
  languages on 10 major platforms worldwide.
• The worlds top 10 PC manufacturers ship their
  systems with PDF technology pre-installed.
• Over 250 million PDF files exist on the web.2
• More than 150 million Flash technology-enabled
  devices have shipped worldwide.
• One million designers and developers use
  Macromedia Flash.
• Macromedia Dreamweaver software has more than 3
  million active users.
• More than 90 of creative professionals have
  Adobe Photoshop software on their desktops.

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Not Just Technology
Digital Communication
Message
Design
Technology
ProjectManagement
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Forms of Digital Communication
Podcasting
Digital Documents
DynamicWebsite
e-Mail
DigitalNarratives
IM
RIA
PowerPoint
Increasing Complexity
StaticWebsite
Texting
e-Learning
Simulations
e-Portfolio
Video
Blogging
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Research on digital skills

• Digital skills in non-technical industries
• Digital tasks need to be performed across all
  industries
• In the future, high-skill tasks will be as common
  as creating presentations is today.
• Support for new users is needed for high-skill
  tasks.
• Digital Communication trends and certification
• The biggest trends center on video, mobile
  communication, and rich media presentations.
• People value certification most at individual
  level.
• Certification has the most value to educators and
  students in K-12 and community college.
• Main reasons to get certified is keep up with
  latest technology, validate skills, and
  differentiate skills from others.

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Digital Communication Study
SURVEY TOPICS
Trends in digital communication
Value of digital communication
Digital communication for job success
Digital communicationskill validation
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Reasons for using digital skills
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Importance of skill to job
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New people performing tasks
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Average growth in skills over five years
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Skill level for digital tasks
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Skills Validation
Keep up with latest technology
Validate minimum skill level
Differentiate skills
New career opportunities
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New Curriculum

• Visual Design Foundations of Design and Print
  Production
• Develops career and communication skills in print
  and graphic design using Adobe tools.
• Develops knowledge in photography, graphic
  design, and print production.
• Reinforces the print production process.

• Digital Design Foundations of Web Design
• Develops career and communication skills in web
  design and production using Adobe tools.
• Develops four main career skills design,
  communication, project management, and web
  technology.
• Reinforces the web development process.

• Digital Video Foundations of Video Design and
  Production
• Develops career and communication skills in video
  production using Adobe tools.
• Develops knowledge in storytelling, capturing and
  editing video and audio and finalizing content
  for DVD or web.
• Reinforces the video production process.

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Curriculum Projects

• Digital Design
• Nameplate
• Logo
• Page Banner
• Digital Narratives
• Client Websites
• Animations
• Web videos
• Portfolio

• Digital Video
• Action events
• News stories
• Public Service Announcements
• Commercials
• Mini-documentaries
• DVD Portfolios

• Visual Design
• Collages and Photography
• Logos
• Business Cards
• Advertisements
• Brochures
• Newsletters
• Yearbooks
• Portfolios

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Certification

• Adobe Certified Associate A person with
  validated entry-level skills needed to plan,
  design, build, and maintain effective
  communications using different forms of digital
  media.
• Goals
• Help educators and students validate expertise in
  critical digital communication skills.
• Help Career-Technical Education programs provide
  a endpoint to their learning programs.
• Enable broader range of communication skills
  using the power of all forms of media (video,
  audio, web, multimedia, graphics).
• Create a credential aligned to established
  national and international initiatives around the
  use of technology as a foundation skill.

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Certification and Program Logos