Catherine Garcia

1

• Catherine Garcia Research Coordinator
• Anna Osadchuk Communications Director

2
Spare The Air is

• A CUNY-wide program consisting of a website that
  facilitates the access to resources and
  information on environmental legislature
  otherwise difficult to attain in New York State.
• Spare The Air will give students the instant
  opportunity to
• -Contact local legislators and law-makers.
• -Keep updated on environmental policy as it
  affects New York.
• -Attend workshops and seminars throughout the
  city.

3
Spare The Air Aims For

• Increased exposure to pro-environmental policy
  and legislature, especially among college
  students.
• Promoting and encouraging public involvement in
  policy-making.
• Facilitate the access of current environmental
  issues and pending bills to the public.

4
Why Spare The Air?

• The environmental threat can no longer be denied.
  The warmer winters, harder hurricanes and rising
  acidity in oceans serve as proof of a serious
  problem. Although much is being done on an
  individual level, the impact would be greater on
  a bigger scale.
• -A 1 degree increase in average temperatures
  will double heat-related fatalities from 300 to
  about 700.
• - Due to the potential loss of wildlife and
  habitat, New York State tourism could suffer. In
  2006, tourists spent almost 3.5 billion dollars
  in fishing and hunting activities. In turn, this
  supported over 65,000 jobs in the area.
• Statistics taken from the National Wildlife
  Federation.

5
Project Objective

• Access
• Awareness
• Education

6
Website Strategy

• Accumulate a database of relevant policies which
  pertain to environmental issues.
• Present the policies in an easier to understand
  format using explanations and summaries.
• Provide links to online petitions.
• Create liaison between student body and New York
  State council members and policy makers.

7
Competition

• Difficult to find public legal information in a
  concise and understandable manner.
• Resources are limited to students.
• Comparable services are either non existent or
  extremely hard for the CUNY community to find.

8
Campaign Objective

• Arouse attention to our proposed website.
• Shock Factor
• Seminars and Workshops focused around the
  importance of legislative involvement in
  environmental issues.
• Community Service events to expose purpose of
  website.

9
Advertising ConceptsShock Factor

• Photos of drowning polar bears, before and after
  photos of the melting poles.
• Photos of simulated time-lapse photography
  featuring Manhattan under water, children
  drinking out of nuclear waste bins with captions
  that tie these images to the public such as
  You will be the next to drown

10
Strategy

• Advertisement Campaign
• Flyers
• Print Ads
• Online Ads
• Brochures
• Exposure
• Community Service Events
• Educational Seminars

11
Existing Samples of Advertisements
12
Spare The Air Flyer
13
(No Transcript)
14
(No Transcript)
15
Conclusions

• We have a specific goal of educating the public
  on environmental legislation
• We have a specific strategy to generate attention
  to our cause
• The next step is to create a website and commence
  a publicity campaign

16
Why Spare The Air?

• While much is being done to remedy the issue on a
  legislative level, there is still a high number
  of people who are unaware of laws, bills and
  proposed programs. Without their knowledge and
  support, most of these bills and laws go
  un-noticed and un-passed.
• Legal means is one of the most effective ways to
  enact solutions to this growing environmental
  epidemic. By facilitating access to legal
  resources in an understandable manner, we will be
  taking the reign in preserving our precious Earth.

17

• With Spare The Air, we hope to provide the means
  for change by those who initiate the movements
  for change our fellow classmates and college
  students.