Qualima Project GAL Appennino genovese, LIGURIA

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Qualima ProjectGAL Appennino genovese, LIGURIA

• Quality of life improvement by supporting public
  and private services in the rural areas of the
  Alps

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QUALIMA

• Second call of Alpine Space Programme
• Duration apr-03 / mar-06
• Lead Partner Regione Veneto, Commerce Department
  Italy
• ERDF fund 945.000
• Overall project cost 2.345.781

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QUALIMA Partners

• Regione Veneto, Leader Partner, IT
• LAG Appennino Genovese, Regione Liguria IT
• Comunità Montana Valtellina, Regione Lombardia IT
• Provincia Autonoma di Trento, IT
• Regione Friuli Venezia Giulia, IT
• Regione Piemonte, IT
• Regional Forum Pongau, A
• RRA Severne Primorske Regijska Razvojna Agencija
  DOO, Nova Gorica, SLO
• Haute Ecole Valaisanne Groupe de competénce
  économie et tourisme, CH
• Comuni valle Blenio, CH
• Ticino Informatica, CH

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WP of QUALIMA

• WP 2, Transnational Project Management
• WP 3, Project Management
• WP 4, Information and Publicity
• WP 5, Studies and intervention planning
• WP 6, Action implementation
• WP 7, Vocational stages

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WP 4, Information and publicity

• Production of advertising material in order to
  inform the population about the
  initiative.Definition of the website,
  www.qualima.org joint implementation, selection
  of the contents, and study focused on the best
  way to let it known by other national or
  transnational economical parties that are not
  directly involved in the project.Creation of
  paper and/or multimedia information transnational
  supports focused on the best knowledge of the
  project.

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WP 5 Studies and intervention plan

• Studies and situation analysis context and local
  operators analysis competencies surveying data
  working out and synthesising intervention
  planning.Study and creation of the specific
  network as foreseen in the project.Awakening
  plan working out and realisation addressed to
  zones inside and outside testing pilot
  areas.Definition of management patterns and of
  possible combinations of the multifunction
  centres supply.

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WP 6 Action implementation

• Developing innovative models experimenting the
  evolution of selected small shops as
  polyfunctional services/centres.Implementation
  activity of each single multifunction centre.The
  shop keeper will sign one or more
  agreements/contracts in order to widen the range
  of his activities.

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WP 7 Vocational stages,

• Definition of training modalities in order to
  improve the innovative management and
  professional abilities related to the
  experimental models to be carried out in the
  project.Training of the managers of the new
  multifunction centres drawing up, planning and
  implementation of a management and/or vocational
  course aimed at optimizing each single selected
  pilot activity.Training of employees of SMEs.

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SWOT of pilot areas
GAL AP, focused Qualima project in the most
marginal areas of Genoa Province Val Trebbia
and Valli Aveto-Graveglia-Sturla, where there
are

• Streght-ness
• High level of environmental quality
• Good presence of local associations
• Presence of local productions of high quality

• Weakness
• There area a large lack of services and
  infrastructures
• High level of old persons among inhabitants
• Very low inhabitation density
• Long distance from most important urban centres
  where are located services and infrastructures

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SWOT of pilot areas in Val Trebbia and
Aveto-Graveglia e Sturla

• Threats
• To lose cultural values and local indentity
• To increase more and more old people share among
  inhabitants
• To lose the few public services

• Opportunities
• To create services by networking public-private
  actors.
• To create e-commerce system to sell local
  products.
• To increase high quality tourism in mountain ares.

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WP5 Objectives and tasks

• To have a good knowledge of local reality about
  private/public/healthcare services
• To create a network among local realities to
  improve qualities of services in marginal areas
• Planning pilot actions to increase
  private/public/healthcare or services by
  bottom-up approach
• Analysis of opportunities offered by regional
  programs about public services to create
  synergies with Qualima actions.

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WP 5 tasks and activities

• To interview local public administrators, private
  operators, inhabitants about actual situation and
  needs.
• To elaborate a common strategy with regional
  institutions crossing bottom-up with top down
  approach.
• To plan the local pilot actions involving local
  institutions and local actors

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Outputs and Results of WP5

• Situation analysis about public and private
  services.
• Feasibility study to networking public and
  private actors to improve services in Val
  Trebbia.
• Feasibility study to create some short-chain
  processes to sell local high-quality productions
  from Aveto-Graveglia-Sturla area in urban area.

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Foreseen results within WP6 in progress

• Project 1, Aveto- Graveglia- Sturla
• To create e-commerce system to sell high quality
  products. Synergy between mountain agricultural
  entreprises and Fare trade.
• Promotion activities
• Call centre, website, e-commerce
• Actions to promote cultural values of mountain
  areas productions.

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• Project 2, Val Trebbia
• To create a network among public insitutions
  (municipalities, a regional park, Comunità
  Montana,..) to improve public services. Intranet
  connection.
• To improve the connection of mountain areas
  reducing digital divide. Wide band system to
  improve internet connection. To permit
  e-commerce, tourist information.

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WP4, Publicity in progress

• To communicate aims, actions, results, to look
  for synergies with regional/local plans and
  actions.
• Local meetings with local actors
• Press conferences
• Press office

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NEXT Steps

• Within July 2005 to work out WP6 results,
  concluding the two project pilots
• Publicity and communication of local and
  international output of Qualima projects

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Thanks for your attention!!!