REALITY CHECK Guy Kawasaki

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REALITY CHECKGuy Kawasaki
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ARE YOU MAKING
1.

• MEANING?

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DOES YOUR PRODUCT JUMP OR CREATE THE
2.

• NEXT CURVE?

4
IS YOUR COMPANY DICEE?
3.
5
IS YOUR COMPANY
3.

• DEEP?

6
IS YOUR COMPANY
3.
INTELLIGENT?
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IS YOUR COMPANY
3.
COMPLETE?
8
IS YOUR COMPANY
3.
ELEGANT?
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IS YOUR COMPANY
3.
EMOTIVE?
10
DO YOU HAVE A
4.

• MANTRA?

DEMOCRATIZE DESIGN (TARGET)
DEMOCRATIZE COMMERCE (eBay)
AUTHENTIC ATHLETIC PERFORMANCE (Nike)
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CAN YOU PITCH IT IN
5.
...

• 10 SLIDES?

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CAN YOU PITCH IT IN
5.
...

• 20 MINUTES?

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5.
...
IS YOUR FONT
30 POINTS?
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CAN YOU LAUNCHWITHOUT A MARKETING
6.

• BUDGET?

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ARE YOU HIGH AND

• TO THE RIGHT?

7.
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CAN YOU GIVE
8.

• GOOD DEMO?

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DO YOU HIRE
9.

• IMPERFECT PEOPLE?

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ARE YOU ASKING PEOPLE TO DO THINGS
10.

• THAT YOU WOULD NOT DO?

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