One on One : Upcoming Events

1
Advanced PR Technology in Practice
Williams Club - New York City Nov. 16,
2007 Eric Schwartzman, Conference Chair
2
About Me

• What I do
• Clients
• Speaking Credentials

3
International Council of Mimes
4
Housekeeping

• Breaks and Lunch
• Cell Phones
• Technical Problems
• Curriculum
• Handouts
• Participation
• Incentives

5
Market Trends
State of Mainstream PR

• Newspaper Circs in Decline
• Raised Ownership Caps
• The Rise of the Interactive Agency
• Peers Seen as Most Credible Sources

6
Transparency and Authenticity
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PR Exclusivity Pyramid
Pyramid of Exclusivity
Influencers
Top Tier Press
National News Media
Trade Press
Regional Local News Media
Target Audience
Source Schwartzman Associates, Inc.
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Old Media 2007 U.S. Print Circs
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New Media Blog Circulation
10
Link Bait
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9AM - Practical tools for increasing traffic

• Panel Discussion
• Mike Moran, IBM
• Gur Tsabar, Ketchum
• Bill Barnes, Enquiro

12
Websites Online Newsrooms
13
10AM - Developing journalist-friendly websites

• Panel Discussion
• Ibrey Woodall, TEKgroup International
• Laura Saxby Lynch, Paychex
• Matthew Anchin, American Express

14
Discovering Keywords Phrases
15
11AM Optimizing press releases for search

• Panel Discussion
• Sally Falkow, President, Expansion Plus
• Greg Jarboe, SEO-PR
• Laura Sturaitis, Business Wire

16
Noon - Lunch Break
17
Theres a Revolution Underway
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1230PM - How social media is changing corp.
comm.

• Lunch Keynote
• Emily Riley, Analyst, Jupiter Research
• Covers advertiser and publisher trends
• Specializes in the impact of social media
• Quoted in the WSJ, Forbes and the FT
• Re-launch of MarthaStewart.com
• Delivery analyst for Advertising.com

19
Corporate Generated Media
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130PM - Using audio and video on corp. websites

• Panel Discussion
• Matthew Smith, News Broadcast Network
• Steven Schwartz, The News Market
• Don Michaels, Medialink

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Blogger Relations for Media Relations
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230PM Blog Monitoring and Blogger Relations

• Panel Discussion
• Jennifer Cisney Eastman Kodak
• Peter Himler Flatiron Communications

23
BuzzGen Media Map
Email
Newswires
Websites
Measurement
SEO
Web 2.0
RSS and XML
Social Web
SocialSearch
Source Schwartzman Associates, Inc.
24
330PM Social media strategy

• Panel Discussion
• Sally Falkow - Expansion Plus
• Thomas Hoehn Eastman Kodak
• Sarah Skerik PR Newswire

25
New Media Communications Methodology
Expertise
Objectives
Integration
Benchmark
Source Schwartzman Associates, Inc.
26
430PM Measurement tools and techniques

• Panel Discussion
• Howard Kuashansky - Umbria
• Sam Huxley - New Media Strategies
• Angie Jeffrey - VMS

27
Taming Technology

• Partnerships
• Specialized Units
• Licensing
• Web 2.0
• SaaS

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Additional Resources

• Bulldog Reporters Daily Dog
• Media Relations 2008
• www.Spinfluencer.com
• www.OntheRecordPodcast.com
• www.SpeakNewMedia.com
• Eric Schwartzman
• [phone] ext.111
• eric_at_schwartzmanpr.com