E-Management Business Major

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E-Management Business Major

• Presented By Michael OSheaMalaspina
  University-CollegeMarch 4, 2002

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Topics

• E-Management Defined
• Six Faces of the Internet
• Technology and Business
• E-Management Prerequisites
• Specific E-Management Courses
• Post-Graduation Employment Opportunities

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E-Management Defined

• E-Management leverages technology to effectively
  manage and operate businesses and public sector
  organizations (Michael OShea August 2001)
• Reduce costs
• Improve service (external and internal)
• Improve products/service
• Increase sales
• Open new markets
• Empower customers and employees
• Image enhancement
• Environmental management

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What is an E-Manager?

• The Economist November 11, 2000
• Anyone who is a good manager can also become a
  good e-manager
• Qualities an e-manager needs speed
  (decision-making), good people,
  content-management skills, customer focus,
  knowledge management, leadership by example, good
  communications, and collaboration skills

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Internet

• The Internet, he maintains, has barely begun
  to make its presence known. It is so dramatic
  it is unbelievable(Dr. Mike Spence 2001 Nobel
  prize for economics)

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Six Faces of the Internet
Public Side
Customer Service
Global Operations
Brochureware
Storefront
Extranet
Intranet
Private Side

• Human Resource Management (records, recruiting,
  benefits, etc)
• Running Errands
• Communications
• Purchasing
• Project Management

• Supply Chain Management
• Marketplaces/Exchanges
• Tendering

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Electronic Business in Canada
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E-Management Prerequisites

• YEARS 1 and 2 (36 credits)
• MGMT 192 (Principles of Management)
• QUME 185 or CSCI 110 (Intro. to Computer
  Applications)
• ACCT 100 (Accounting Essentials)
• ACCT 260 (Managerial Accounting)
• FNCE 131 (Mathematics of Finance)
• FNCE 223 (Intro. to Business Finance)
• MARK 290 (The Marketing Process)
• ENGL 115 (College Composition) or ENGL 111
  (Literature and Writing)
• ENGL 225 (Business and Technical Writing)
• ECON 211, ECON 212 (Micro and Macro Economics)
• CSCI 120 (Programming in Visual Basic)
• Recommended Electives CSCI 160 (Computing
  Science I)
• CSCI 161 (Computing Science II)

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E-Management Prerequisites

• YEARS 3 and 4 (48 credits)
• One of MARK 314, 325, 368, MGMT 408 (Intl.
  Business)
• MARK 362 (Professional Selling) l
• LAWW 326 (Commercial Law)
• MARK 330 (Introduction to E-Management)
• MARK 466 (Marketing Research)
• MGMT 450 (Operations Management)
• MGMT 496 (Strategic Management Issues)
• QUME 380 (Management Information Systems)
• MGMT 480/481 (Business Internship)
• or MGMT 490/491 (Senior Project) or Mgmt 490/480

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E-Management Courses

• Year 4 E-Management courses
• MGMT 332 (E-Management Processes)
• MARK 430 (Advanced Online Marketing)
• MGMT 432 (Internet Entrepreneurship)
• MGMT 434 (Advanced Web Site Concepts)
• MGMT 483 (E-Business Project Management)
• QUME 480 (Data Communications and Networking)

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MARK 330 (Introduction to E-Management)

• This course is designed to familiarize
  individuals with current and emerging electronic
  business and commerce technologies using the
  Internet. Topics include
• Web Authoring (FrontPage, HTML, XML and web
  publishing)
• Infrastructure for Ecommerce/Ebusiness
• Web-Based Tools for Ecommerce/Ebusiness
• Ecommerce/Ebusiness Software
• Ecommerce/Ebusiness Security
• Electronic Payment Systems
• Marketing, Sales and Promotion Strategies
• Ecommerce/Ebusiness and Supply Chain Integration
• Web Auctions, Virtual Communities, and Web
  Portals
• International, Legal, Tax and Ethical Issues

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MGMT 332 (E-Management Processes)

• This course will cover the following areas
  related to the transformation of business through
  the use of business process engineering and
  technology as an enabler
• Lessons learned from BPR/Internet business models
  successes and failures
• BPR Methods and Management
• Supply Chain Management
• Site and Content Management
• Quality Management
• Information technology and Systems
  Development
• Process Management  
• Enterprise Resource Planning Systems

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Opportunities

• Entry-level Positions e-business coordinator,
  business analyst, supply chain manager, systems
  analyst, channel manager, e-marketing specialist,
  project management, ISP account manager,
  consultant, web entrepreneur, Intranet manager,
  web site design and web site manager
• Senior Positions Content manager, chief
  e-business officer, chief knowledge officer,
  senior consultant

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Questions?
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MARK 430 (Advanced Online Marketing)

• This course will cover the following areas
  related to Marketing on the Internet
• Online Marketing Themes including customer
  support, one-to-one marketing, new product
  development, traffic and brand building, and
  pricing
• Customer Relationship Management
• Web Business models
• Internet marketing plans and organizing for the
  net
• Consumer-to-Consumer commerce and selling
  through the web
• Digital Fundamentals and Network Issues

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MGMT 432 (Internet Entrepreneurship)

• The course provides a practical approach to
  getting an online business off the ground. This
  course will cover the following areas related to
  the entrepreneurial aspect of creating an online
  business
• Business Development
• Business Planning and Models
• Payment Systems
• Third Party Support
• Funding Options
• Growth Strategies
• Revenue Stream Generation
• Cooperative Marketing
• Collaborative Development
• Ownership Options
• Site Layout and Creation
• Site Maintenance and Performance
• Ethics

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MGMT 434 (Advanced Web Site Concepts)

• The course provides the student with an in-depth
  understanding of business systems analysis and
  the integration of the ecommerce in the business
  processes. Specific topics covered are
• Systems Analysis Methodology
• Advanced web site concepts
• Integrating web site sites and back-office
  applications
• Web site management
• HTML and XML structure
• Java script and Flash
• Database Structures and SQL
• CGI Scripts
• Emerging technologies and concepts

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MGMT 483 (E-Business Project Management)

• This course will cover the following areas
  related to managing an e-business project
• Define the specific attributes of a project and
  its lifecycle characteristics.
• Create a Work Breakdown Structure with the
  related organizational and cost control
  structures
• Use CPM, PERT, Critical Chains and Gantt project
  control tools
• Analyze and solve resource leveling problems
• Project Budgeting and Accounting
• Managing risk
• Performance measurement and progress evaluation

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QUME 480 (Data Communications and Networking)

• This course is designed to familiarize
  individuals with current and emerging trends in
  business data communications and networking.
  Specific topics include
• Topic
• TCP/IP and OSI
• LAN Switching
• Quality of Service (QoS)
• Wide Area Networking
• Network Security
• Wireless Computing and Non-PC User Devices
• Microsoft Windows Networking Setup
• Telephony
• Web-Enabled Database Access and Mainframes