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Title: S


1
????????? ????????? ??????? ?? ?????? ?????????
?????????? ????????????????? ? ?????????
  • ???????? ????????
  • ???????? ST ????-??????

2
ST Soft-Tronik ??? ?????? ?????
3
ST Soft-Tronik ??? ?????? ?????
4
??? ???? CRM?
5
Customer Relationship Management (CRM) ???
????????? ??????????
CRM - ??? ??????????
  • ??????? ??????? ? ??????????????? ? ?????????
  • ???????? ????????? ??????????? ? ?????????
    ????????
  • ?????????? ????????????? ??????
  • ????????? ????????????? ???????????? ?? ???????
    ????????
  • ????? ? ??????? ???????? ????????? ?
    ?????????????
  • ?????????????? ??????? ???????? ?????????????
    ???????, ??????????? ??? ???????

6
?????? CRM? ??? ????? ????????
7
?????? Microsoft Dynamics CRM?
  • ???????? ?????????? ???????????? ??? ?????
  • ?????? IT ??????????
  • ?????? ????????? ???????
  • ?????? ?? ????? ????????

7 500 ????????
180 000 ?????????????
?????? ???????? ?????????
??????????????????? ???????
? 100 ????????? c ???????? ???????? 250
???????????
? ??????? 33 ?????????? ???????? ??????????
CRM-????????
100 ???????? ????? ????????
CRM
8
??????????? CRM-??????? ??? ?????
  • ???????????? CRM ???? ? ?????? ?????????,
    ????????????? ???????????, ???????????? ????????
  • ?????????? ????????????? ?????? (??????????
    ???????)
  • ?????? ? ????????????
  • ?????????? ? ???????-???????

9
Microsoft Dynamics CRM ???????? ???????????
10
Microsoft CRM ?????? ???????
?????????? ??????? (SharePoint Portal
Server) ???????? ??????? (Microsoft
Outlook) ????????? (Microsoft Word, Excel,
InfoPath)
CRM
11
?????????? ? ????????????? ????????
12
????????? ?????
??????????? ??????? ?????????? ???????????????
?????? ?????
CRM-?????????
  • ?? ?????? ???????? ??? ????????
  • ?? ?????????????? ?????????? ? ?????? ??????????
  • ?? ????????? ?? ?????? ?????????
  • ?? ??????, ??? ???? ???????
  • ?? ?????? ?? ???????? ???????
  • ?? ??????????? ????????? ? ??????? ???????
    ????????????? ???????????

13
??????????? ??????? ?????????? ???????????????
?????? ?????
  • ???????? ??????
  • ?????? ? ??????????

14
CRM-??????? ? ?????????? ?? ????????? ???????
???????? ????? ?????
  • ??? ??? ???????
  • ??? ?????????? ??????? ??????? ? ??????????
  • ????????? ?????????? ???????? ????????????????
  • ????? ? ?????? ??? ??????????????? ????????????
  • ?? ??? ????????? ????? ?????? ????????????????

?????????
  • ??????????? TCO (Total Cost Ownership)
  • ???????? ?????? ?? ????????????
  • ??????????????? ???????? ???????
  • ????????? ???????? ???????????? ???????? ?
    ?????????? ?? ??????????
  • ??????????? ?? ????????? ????????

15
?????????? ?????????? ?????????
  • Sales Potential Metric (SPM) ??????????
    ??????????
  • Total Cost Ownership (TCO) ????????? ??????????
    ????????? ????????
  • Return on Investment (ROI) ????????? ??????
    ??????, ???????? ? ?????????????, ??????????
    ?????????????? ????


16
????????? ????????? ??????? ?? ?????? ?????????
?????????? ????????????????? ? ?????????
???????? ???????? ST Soft-Tronik ???????,
???? ??. ??????????, 11-? tel. 380 44 238
6388 E-mail Viktoria.Monashova_at_snt.ua
???????? ?????? ?????? ?????? ???????, ???????
?? ???????? ???????
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