Olympic opportunities Simon Clegg presentation

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OLYMPIC OPPORTUNITESRAISING THE GAME ACROSS THE
UKMONDAY 17th JANUARY 2005
SIMON CLEGGCHIEF EXECUTIVEBRITISH OLYMPIC
ASSOCIATION
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SPORTING BENEFITS

• Move sport up the political and social agenda
• Use of sport to achieve political objectives
• Increased funding for sport

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SPORTING BENEFITS

• Opportunities for Olympic Governing Bodies
• - Participation
• - Effect on participation and
• grass root sport
• - Development of talent
• identification systems
• - Development of high
• performance models

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SPORTING BENEFITS

• Improved sports infrastructure
• Home Country advantage
• Increased funding to elite sport
• Team GB results

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SPORTING BENEFITS

• Legacy
• - Improved government relations
• - Facility infrastructure
• - Governing Body infrastructure
• - Financial dividend
• - Increased brand value

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If we do what we did for the last Games we will
be nowhere, if we follow the best practice
internationally we may just be competitive, but
if we fill each day with initiative we will win
medals.   Rob de Castella, Director, Australia
n Institute for Sport (1995)