CASE STUDY Key Opinion Leader Influencer Mapping Study

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CASE STUDY Key Opinion Leader Influencer
Mapping Study
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Were really pleased with this Key Opinion
Leader Identification, Profiling and Influencer
Mapping Study. The intelligence contained in the
results clearly shows us which KOLs we should be
working with, who are the most influential as
well as why they are influential. It identifies
their influence reach and on what basis they
influence their peers. Its one of the most
useful pieces of intelligence and analysis I have
personally seen. PHASE II have delivered a great
piece of work which our teams will find
invaluable in helping us target and engage the
right KOLs

• Maxine Smith - Head of Marketing Oncology
• smaxine.smith_at_sanofi-aventis.com

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Results per tumour type