Lexington Convention and Visitors Bureau

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Lexington Convention and Visitors Bureau

• Off the Shelf Software Solution

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Lexington, Kentucky

• Bureau Budget 3 Million
• Staff - 18 Full Time
• Convention Center - In the process of Expanding.
• 100 funded by Hotel Occupancy Tax.

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Lexington currently maintains 19 databases.
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Database Information

• Primary database information on Convention
  Sales/Tourism Sales/Visitor Information/Sports
  Authority/African American/Communications/Industry
  Partners.
• Each bureau area has specific interests and
  tracking needs - GoldMine provides the
  flexibility needed.

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Shared Calendar throughout all databases
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Convention Sales Tracking
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Convention Sales Tracking
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Tourism Sales Tracking
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Tourism Sales Tracking
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Visitor Information Tracking
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Industry Partners Database - Attractions
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Industry Partners Database - Hotels
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Industry Partners Database - Restaurants
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Industry Partners Database - Products Services
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Communications/PR Tracking
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History of users is tied to Account
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Benefits

• Calendar information is shared between databases
• History of accounts is shared between users.
• Creation of fields is simple
• Tracking of information, based on the bureau area
  is quick and easy.
• Works well with Microsoft Office and with the
  Internet.

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• Sales Leads and Definites are processed directly
  from the database.
• Convention Services Directory is also processed
  directly from the database.
• Reports from every area of the bureau are created
  from the database.
• Future plans call for a direct link from the
  database to our website.

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Challenges

• Tourism Sales (Group) did not adapt as quickly as
  other areas.
• Office is not using the software to its fullest
  extent.
• Standard reporting included with software is weak.

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GoldMine Pricing

• GoldMine Single-User 295
• GoldMine Five-User 895
• GoldMine 25-User 2995