Scenario 2: HarrisonKeyes Inc'

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Scenario 2 Harrison-Keyes Inc.
Solutions Thanh Le, Juliet London, and Lucinda
Taylor University of Phoenix, Houston MBA
590 Strategic Implementation and Alignment Jimmy
Ruth May 17, 2006
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Problem Statement

• What is the best way for
• Harrison-Keyes to achieve
• customer and employee buyin
• within 30 days using the CRM
• (Customer Relationship Management) model?

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Stakeholder Alignment Benchmarking

• Worthington Industries
• Costco
• EBay

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Alternative Solutions

• Boosting Morale-Effective Leadership
• Boosting Morale-Improving Employee Benefits
• CRM (Customer Relationship Management)
• Insourcing

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Alternative Solutions
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Alternative Solutions
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Risks and Assessments

• Boosting employee morale
• CRM (Customer Relationship Management)
• Insourcing

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Optimal Solution vs. End
State Goals

• Boosting Employee Morale
• Effective Leadership

• Stakeholder Alignment
• Increasing Profits
• Customer buy-in
• Increasing market share
• Contingency plan
• Disaster plan

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Conclusion Any Questions?