David Anderson

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How to Effectively Market Your Business Utilizing
New Technologies
David Anderson President and Co-Founder www.off
madisonave.com _at_OffMadisonAve
www.budurl.com/omaonfacebook
www.linkedin.com/in/offmadisonave
www.myspace.com/offmadisonave
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Evolution of Media
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Marketing Evolution
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Todays Media Mix
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Mass Media
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One-to-One Marketing
Hi Brandon! I hope youre enjoying your new
custom Studio XPS 13 laptop. I know youre new to
Windows Vista - let me know if you have any
questions. -Sean seanl_at_dell.com
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The Death of Demographics
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SegmentationDo NOT Treat Everyone As Equals
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Provide Relevant Information to Your Customers
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Tools To Communicate Your Message
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Email and Text Messaging
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Test Everything!
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All Roads Lead To Your Website
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Have A Strategy Not Just Tactics
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Measure, Measure, Measure
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