Ad Jeopardy

1
Ad Jeopardy!
Name That Critic
Jingle- Jangle
The Numbers
Essential Questions
Ad Terms
Q 100
Q 100
Q 100
Q 100
Q 100
Q 200
Q 200
Q 200
Q 200
Q 200
Q 300
Q 300
Q 300
Q 300
Q 300
Q 400
Q 400
Q 400
Q 400
Q 400
Q 500
Q 500
Q 500
Q 500
Q 500
Final Jeopardy
2
100 Ad Terms
a--------------is a modifier that makes what
follows nearly meaningless it may sound
convincing at first, but upon closer examination,
turns out to be empty. Examples virtual,
virtually, can be,up to, as much as, tastes,
fortified.
3
100 Ad Terms
Weasel Words
4
200 Ad Terms
The------------------- ad tries to convince you
to buy the product by making you feel
good/special. It might suggest that only a smart
or attractive shopper would use this product.
5
200 Ad Terms
Compliment the Consumer
6
300 Ad Terms
----------------------ads simply are not clear.
They use colorful, meaningless words that cannot
be proven or disproven. For example, "Lips have
never looked so luscious." What are "luscious
lips"? How do you prove that your lips are more
or less "luscious"?
7
300 Ad Terms
Vague
8
400 Ad Terms
The----------------ad tries to convince you to
buy the product because everyone else is using
it. It's basically a peer pressure tactic.
9
400 Ad Terms
Bandwagon
10
500 Ad Terms
Any of a variety of techniques that tries to
scare you, make you sad, or make you feel
something is an example of an --------------------
--.
11
500 Ad Terms
Emotional Appeal
12
100 Name That Critic
Advertising lies not in the appeals They make,
but in the answers they Profess to provide.
13
100 Name That Critic
Sut Jhally
14
200 Name that Critic
Women are placed at risk as a Result of popular
advertising
15
200 Name That Critic
Jean Kilbourne
16
300 Name That Critic
In order to get our attention, Advertising is
infiltrating into places That were once
considered safety zones
17
300 Name That Critic
Sut Jhally
18
400 Name That Critic
The paradox of coolhunting is That it kills what
it finds
19
400 Name that Critic
Douglas Rushkoff
20
500 Name That Critic
Thats not as cool as the Kool-Aid man on Family
Guy.
21
500 Name that Critic
Miguel (or any other person whose Brain has been
addled by television)
22
100 Jingle-Jangle
Eat Fresh
23
100 Jingle-Jangle
Subway
24
200 Jingle-Jangle
Youve come a long way baby
25
200 Jingle-Jangle
Virginia Slims
26
300 Jingle-Jangle
The joy of cola
27
300 Jingle Jangle
Pepsi
28
400 Jingle-Jangle
The New American Revolution
29
400 Jingle-Jangle
Chevrolet
30
500 Jingle-Jangle
Dont let hunger happen to you!
31
500 Jingle-Jangle
Snickers
32
100 The Numbers
The average person sees this many Ad messages in
a day
33
100 The Numbers
3,000
34
200 The Numbers
The percentage of broadcast media Supported by
advertising
35
200 The Numbers
100
36
300 The Numbers
The percentage of print media Supported by
advertising
37
300 The Numbers
75
38
400 The Numbers
According to Sut Jhally, it was about This time
in history that advertisers Transitioned from
explaining what a Product could do to
associating it with Societal needs it would help
to fulfill
39
400 The Numbers
1920
40
500 The Numbers
The number of students hoping to pass This test
41
500 The Numbers
32 (I hope!)
42
100 Essential Questions
Advertisers try to create and package Culture to
sell it to a teen demographic
43
100 Essential Questions

• To what extent are people influenced (corporately
  and individually) by media?

44
200 Essential Questions
When analyzing an ad, ask yourself What the story
is, who the storyteller is, What the motive is
for telling the story In this manner.
45
200 Essential Questions
How does the media tell stories in a variety of
ways?
46
300 Essential Questions
Understanding the feedback loop Between
advertisers and consumers
47
300 Essential Questions

• To what extent are mass media and culture linked?

48
400 Essential Questions
Because advertisers try to influence Our
perceptions about life and fulfillment, not just
sell products
49
400 Answer from H5
Why is it important to be critical of the media
we consume?

50
500 Essential Questions
Tomorrow during second period
51
500 Answer from H5
When is the test?
52
Final Jeopardy
This is anything that communicates a message
53
Final Jeopardy Answer
What is media?