THE WIDE, WIDE WORLD OF SPORTS MARKETING

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• THE WIDE, WIDE WORLD OF SPORTS MARKETING

A. Explain the nature of the sports industry. B.
Explain the concept of sports marketing and its
effect on society.
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SPORTS MARKETING

• WHAT IS IT?????

HIGHLIGHTS OF THE YEAR
http//www.bfasta.net/homepages/mbrouillette
Sports Marketing Note Sheet
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• SPORTS MARKETING IS
• USING SPORTS TO MARKET PRODUCTS

So What?
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WHAT IS ENTERTAINMENT MARKETING??
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ENTERTAINMENT ACTIVITIES

• Sports (pro wrestling)
• Demo Derby (Fair)
• Thunder Road
• Arts
• Movies
• Theater
• Circus
• Athletic Events
• Other

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ENTERTAINMENT MARKETING IS Whatever people are
willing to spend their money and spare time
viewing rather than participating in
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WHAT IS RECREATIONAL MARKETING??
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RECREATIONAL ACTIVITIES

• Golf
• Tennis
• Bowling
• Canoeing
• Hiking
• Skiing
• Snowboarding
• Travel Tourism

• X-Games
• Other

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RECREATIONAL MARKETING IS Attracting people to
participate in recreation activities
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• HOW DO YOU GET PEOPLE TO PARTICIPATE IN THESE
  ACTIVITIES?

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MARKETING

• The process of developing, promoting, and
  distributing products, or goods and services to
  satisfy customers needs and wants.

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THE MARKETING MIX

• THE 4 PS
• PRODUCT
• PRICE
• PLACE
• PROMOTION

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• TEST
• YOUR
• KNOWLEDGE
• Post-Test

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TODAY?
Explain the Nature of The Sports Industry

• ANALYZE THAT SPORT
• (GROUP CHAT)
• Wide, Wide pp2-5 (Obj A)
• Choose your favorite athlete/celebrity and find
  out what products he/she endorses.
• Cite your source as follows
• Author (Smith, J), Name of Article, Retrieved
  August 31, 2007, from http//

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FINAL EXAM ?

• Using your knowledge of marketing choose a
  product and describe in detail what you need to
  consider to market it to the public.

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• OBJ A Questions Explain the Nature of the Sports
  Industry
• pp2-5 binder/web page

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• EXTRA CREDIT
• What are the 4 Ps of the marketing mix?
• What is the name of the largest sports company?
• 3 things Tiger Woods endorses

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SPONSORSHIPS

• GENERAL SPONSORSHIPS- Stadiums, events, teams
• Signage (Corporate boxes, Naming Rights)
  
• Licensing Fees
• Apparel, mugs, magnets
• (TOPS) The Olympic Partnership
• 2. CAUSE RELATED SPONSORSHIPS
• -MS, Cancer, Heart, Luc Gates,
• Run For Jim

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• SPONSORSHIP
• Largest sports company?
• Positioning your product in the eyes of the
  public
• ENDORSEMENT A celebrity agrees to represent
  your company. You are using their name and
  image.
• Michael Jordan/Tiger Woods

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TOP ATHLETES/COACHES WITH POSITIVE IMAGES

• Michael Jordan
• Cal Ripken, Jr
• Nolan Ryan
• Tiger Woods
• John Madden

• Jerry Rice
• Joe Montana
• Magic Johnson
• Terry Bradshaw
• Brett Favre
• 10. Mike Krzyzewski

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Favorite Male Athletes

• Tiger Woods
• Michael Jordan
• Brett Favre
• Derek Jeter
• Dale Earnhardt, Jr.

• Shaquille ONeal
• Kobe Bryant
• LeBron James
• Jeff Gordan
• Barry Bonds

Harris Poll 2006
Harris Poll 2006 Sportsbusiness Journal 6/12/06
issue
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Favorite Female Athletes

• Venus Williams
• Serena Williams
• Mia Hamm
• Michelle Wie
• Danica Patrick

• Michelle Kwan
• Annika Sorenstam
• Maria Sharapova
• Anna Kournikova
• Sasha Cohen

Harris Poll 2006 Sportsbusiness Journal 6/12/06
issue
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Explain the Nature of The Sports Industry

• Choose your favorite athlete/celebrity and find
  out what products he/she endorses.
• Cite your source as follows
• Author (Smith, J), Name of Article, Retrieved
  August 31, 2007, from http//

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TO DO?

• Finish/Share Favorite Athlete Endorsement
• Wide World Objective B Questions 1-4pp6-8
• Ch 3, 9.2 web page
• Cite your source as follows
• Author (Smith, J), Name of Article, Retrieved
  August 31, 2007, from http//? QUIZ
• The Wide, Wide World of Sports Marketing (Web
  Page)
• ?PowerPoint Class notes? What is Sports
  Marketing Notes?? Wide World Objective A
  Questions? Wide World Objective B Questions

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Event marketing impact p. 19