Jabra

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BT2080 April 2009
BT2080 Bluetooth headset Internal Sales
Presentation
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Low end is the dominant price point
Price bracket share of volume
The low-end price point grows slowly from a big
base and remains the single most dominant price
point. The low-end price point will represent
47 and 48 of units sold in 2009 and 2010
(values 39 and 42) Jabra has a strong heritage
in this price point which we fight to keep with
high quality, great designed easy to use products
Source Mobile marketsize model new
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Entry level is all about ease of use and great
style

• 12-15 of headset owners never use their headset

ENTRY LEVEL HEADSET CHALLENGE Retaining entry
level users by making user friendly and great
looking headsets
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Jabra EASY Evolution
BT2010
BT2050
BT2080
BT125

• Dimensions
• L48mm x W12.5mm x H8mm

• Dimensions
• L42mm x W18mm x H12mm

• Dimensions
• L50 mm x W22 mm x D12 mm

• Volume buttons
• Nice design
• One wearing style
• Talk time 8 hours

• Volume buttons
• Nice design
• Earinterface 15mm
• Talk time 8 hours

• Volume buttons
• Nice design
• Two wearing styles
• BT 2.0 w eSCO
• Talk time 6 hours

• Nice design
• Two wearing styles
• Discrete earhook
• Talk time 6 hours

• JABRA StatusDisplayTM
• Improved EargelTM
• Smaller ear interface
• Volume buttons improved
• ON/OFF button improved position
• BT 2.1 simple secure pairing
• Long headset, close fit

• Two wearing styles
• Sleep mode, lights goout after 1 minute
• White LED
• BT 2.0 w eSCO
• Auto pairing

• ON/OFF button
• Small form factor
• Discrete earhook

2007
2008
2009
2006
2007
2008
2009
2006
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The Jabra positioning
ULTIMATE
SMART
JX20
SP700
BT530
BT650S
BT8040
Price

• BT2080 compared to other products in the EASY
  SERIES
• Jabra StatusDisplayTM
• Dedicated on/off button
• Comfortable fit

EASY
BT4010
BT3030
SP200
BT2070
BT2050
BT2010
BT2010
BT2080
Emotional/Design
Positioning
Rational/Functionality
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BT2080 USP and Key Selling Points
USP WIRELESS MADE EASY
JABRA StatusDisplayTM The JABRA StatusDisplayTM
makes the BT2080 the most user friendly entry
level headset on the market. Touch any button on
the headset to battery status and see if your
headset is connected to your phone.

• EASY TO USE BUTTONS
• The buttons are placed very carefully to make
  sure the BT2080 is easy to operate.
• ON/OFF is a separate button located on the
  backside of the headset
• Answer/end is the only button on the front of
  your headset
• Volume controls are on the side of your headset
  so you can adjust while wearing

• BLUETOOTH VERSION 2.1 WITH EDR AND eSCO
• Enhanced sound performance
• Simple and secure pairing with phones that
  support BT2.1

ATTRACTIVE CONSUMER PRICE With the easy to use
controls and StatusDisplayTM the BT2080 offers
unprecedented usability and great design in the
entry level price point.
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Jabra BT2080 beats all competitors
What makes it much better?
What makes it much better?

• Sony Ericsson HBH-PV703BT2080 is superior in
• StatusDisplayTM. The HBH-PV703 has battery
  indication but it is all in the same light
  indication
• Technology BT2080 is BT version 2.1
• Operation BT2080 has dedicated on/off button

• Plantronics Explorer 230 39.99BT2080 is
  superior in
• StatusDisplayTM. The 230 has battery indication
  but it is all in the same light indication.
• ON/OFF button
• Volume buttons both and vs. one button only
• Comfort with two earhooks and Jabra EargelTM
• Technology BT2080 is BT version 2.1
• Design Explorer 230 is unattractive

WIRELESS MADE EASY

• Samsung Wep250BT2080 is superior in
• StatusDisplayTM. The Wep250 has no battery
  indication
• Technology BT2080 is BT version 2.1
• Design. Wep250 is unattractive

• Nokia BH-209BT2080 is superior in
• StatusDisplayTM. The BH-209 has no battery
  indication
• Technology BT2080 is BT version 2.1
• Operation BT2080 has dedicated on/off and
  volume control

• Motorola H390BT2080 is superior in
• StatusDisplayTM. The H390 has no battery
  indication
• Technology BT2080 is BT version 2.1
• Design. H390 is bulky and unattractive

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BT2080 - Overview
Charging port
The earhook comes in two different sizes to give
a comfortable and stable fit
On/off button is located on the back side of the
headset so the user do not hit it by accident
Volume adjustment on the side to make sure that
it can be operated while on the ear
The large and discreet answer/end button is the
only button on the front of the headset which
makes it easy to reach and minimize chance of
hitting the wrong button
JABRA Status DisplayTM with battery status
indication and Bluetooth connection indication

• Whats included in the pack?
• Jabra BT2080
• Two sizes earhook
• Wall charger
• Quick start manual

JABRA EargelTM is crafted in transparant and soft
material for optimal look and feel
Microphone location is optimised in this long and
slim headset
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BT2080

• FCS June 2009
• MSRP EMEA 29.99
• MSRP NA 39.99
• Positioning Wireless made easy
• Key selling points
• StatusDisplay shows connection and battery
  status
• Dedicated ON/OFF button
• Bluetooth version 2.1 for simple secure pairing
• Target Group
• EASY entry level

• StatusDisplay
• Battery level
• Connection status
• Comfortable fit
• Ultimate comfort EargelTM
• Earhook
• Clear sound

Bluetooth Ver. Battery time Wearing style Weight Dimensions Battery time In the box Accessories available
2.1 including EDR eSCO Talktime 6 hrs Standby 8 days In the ear with optional earhook Weighs 8 grams Dimensions L51mm x W13mm x H8mm Talktime 6 hrs Standby 8 days BT2080 Bluetooth Headset / Charger / 2 Earhooks (S/M L) / Quick Start Manual 2 earhooks (S/M and L) JABRA EargelTM Wall charger
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Marketing toolbox
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Standard toolbox (Print)
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3

1. Sales presentation
2. Tradeshow banner (he/she)
3. Standing Display (he/she)
4. Hanging Displays (he/she)
5. Ads A4 A5 (he/she)
6. Datasheets (EMEA, APAC, NA)
7. Tech Specs

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Standard toolbox (Web)

1. QSM
2. E-learning
3. Web banners
4. Movie

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3
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Displayed as stills but is moving and
interactive Displayed as still but is moving
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Appendix
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BT2080 - Competition
Model Jabra BT2080 Plantronics Explorer 230 Motorola H390 Nokia BH-209 Sony Ericsson HBH-PV703 Samsung Wep250
BT profile Bluetooth 2.1 w EDR and eSCO Bluetooth 2.0 Bluetooth 2.0 w EDR Bluetooth 2.0 w EDR Bluetooth 2.0 w EDR Bluetooth 2.0 w EDR
Other features StatusDisplayTM Dedicated on/off Jabra EargelTM Slim earloopContoured eartipQuickPair True Comfort EasyPairDedicated on/off Small and lightEasy to wearSingle button Auto-pairing Last number redialVoice dialing Longer Talk TimeEar Hook
Marketing statement Wireless made easy Comfort, Clear Sound and Universal Compatibility Snug fit and super simple controls Easy on the ear Charge it. Forget it Hit Model WEP200 Successor
Battery talk time 6 hours 8 hours 8 hours 6 hours 10 hours 6 hours
Battery standby time 8 days 9 days 8 days 6 days 14 days 4 days
Size 53 x 16 x 9 mm L 49mm 54 x 16 x 12 mm 53 x 18 x 12mm 18 x 61mm 45 x 19 x 12 mm
Weight 8g 11g 11g 11g 14g 10g
Audio
Design Long and slim design Bulky Bulky Slim Long design Small and thick
Colors Black Black Black Black Black rubber /sliver Black
Compatibility Headset profile (HSP) Hands-Free profile (HFP), Headset profile (HSP) Hands-Free profile (HFP), Headset profile (HSP) Hands-Free profile (HFP), Headset profile (HSP) Hands-Free profile (HFP), Headset profile (HSP) Hands-Free profile (HFP), Headset profile (HSP) Hands-Free profile (HFP),
MSRP 29 / 39 59.99 39.99 50 49.99 49 / 59
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BT2080 Tech Specs