HP: Flight of the Kittyhawk Case Debrief

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HP Flight of the Kittyhawk Case Debrief
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Lesson 1

• With a radical technology, you can
• accept the markets needs as well-defined and
  push the technology to meet those needs OR
• accept the technologys current capabilities and
  then seek a market that will value the inherent
  attributes of that technology.
• Winning firms choose the latter route.

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Lesson 2

• Customer input can be very misleading in an
  emerging market. Traditional methods of market
  research typically wont yield true market needs.

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Lesson 3

• The Kittyhawk team defined the customer
  requirements early and froze them. However, in an
  emerging market, it takes time for customers to
  understand how they might use the new technology.
• As a result, payback can take a while.

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Lesson 4

• The Business Case for this project was ambitious
  - 100m revenue in 2 years.
• - Without these ambitious targets, the project
  would never have been funded. Yet, with these
  ambitious targets, it was difficult for the
  project to succeed.

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Lesson 5

• In emerging markets, you must assess the
  probability of your own technology succeeding as
  well as the probability of additional
  technologies which are critical for the end-use
  application.