LEVERAGING DIVERSITY WITHIN ZONTA MEMBERSHIP

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LEVERAGING DIVERSITYWITHIN ZONTAMEMBERSHIP
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CHALLENGES

• PROFESSIONS
• ETHNICITY
• AGE

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1919

• ZONTA INTERNATIONAL BEGINNINGS

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THROUGH THE YEARS

• INTERBELLUM GENERATION
• SILENT GENERATION
• GREATEST GENERATION
• BABY BOOMER
• GENERATION JONES
• GENERATION X
• MTV GENERATION
• GENERATION Y
• GENERATION Z

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APPEALING TO MEMBERS

• HOW TO APPEAL TO DIFFERENT GROUPS

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HOW DO WE BRIDGE THE GAP

• WHAT IS AVERAGE AGE OF YOUR CLUB
• HOW OLD IS YOUR CLUB
• HOW MANY IN YOUR CLUB
• WHAT IS THE FOCUS OF YOUR CLUB

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THREE MS

• MEMBERS
• MARKETING
• MOTIVATING

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DEFINE YOUR TARGET
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GROUPS