Who are they?

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Who are they?

• An overview of the generational characteristics

December 2006 Brookdale Community College
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Generations
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Why?

• These groupings provide for a defined target
  market.
• The target market data are used in the creation
  and marketing of products and services.

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Population Trends
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Population Trends
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Population Trends
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Population Trends
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Whats the link?
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Cohorts Monmouth County
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World War II
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World War II
W.W.II Post War
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Baby Boomers I
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Baby Boomers II
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Boomers
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Generation X
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Generation X
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Generation Y/Millenials
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Generation Y/Millenials
Millenials
Millenials
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Notes

• Cuspers
• WWII/Boomer
• Boomer/Gen Xer
• Gen Xer/Millennial
• Generalizations
• Examples
• Barbizon
• Ameriprise Financial