Magazine%20Report

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Magazine Report

• Stefano Stramigioli, Incoming EiC RAM
• Rosalyn Snyder, Editorial Assistant
• OUTLINE
• Status
• Plans
• Multimedia
• IEEE Media Program (Thanks Roz!)
• Conclusions

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Status

• Transition of EiC completed
• WWW fully operational guidelines, special
  issues
• IEEE Media research carried out by Roz
• Preparation of the 5 year review will start soon
  with Kimon
• Statistics for paper submissions will be adjusted
  in the coming time.

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Editorial Board
The AEs are
Name Starting Years Ending
Carlos Balaguer 1-9-2000 3 1-9-2003
Howie Choset 1-1-2002 3 1-1-2005
Alex Zelinsky 1-1-2003 3 1-1-2006
Lydia Kavraki 1-1-2003 3 1-1-2006
Kathryn W. Jablokow 1-1-2005 3 1-1-2008
Herbert Tanner 1-1-2005 3 1-1-2008
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Editorial Board

• Liasons
• Frank Park (RAM / T-RO Liaison)
• Michael Yu Wang (RAM/ T-ASE Liason)
• Kostas Kyriakopoulos (EURON Representative)
• Management Assistance
• Rosalyne Snyder (Advertisements,..)
• Extension AEsI intend to extend the board with 2
  AEs. A call for nomination will appear and
  screening of the board will than take place.

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Coming up Special Issues
Month Year   Title Special issue Guest Editor
Mar 2006   Climbing Robots Balaguer
Jun 2006   UAV Kimon
Sept 2006   MARS rovers Ashley
Dec 2006   Automation Issue Mike Zhang
Mar 2007   Field and Service robotics Alex Zelinsky
June 2007   Walking Machines Eric Westerveld
Sept 2007   Conscious and Self-aware Robots ?? Ricardo Sanz ??
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Future Plans from 2006

• New Structure Magazine
• Current Editorial Page budget is 360 p/y
• Pages for features 72 p/issue (288 p/y)
• Invitation to Vote in June 2006 issue!
• Multimedia inclusion especially for educational
  duties.
• Number of pages per article is an issue we want
  to enforce page charges

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Features Plans from 2006

• Special Issues Features 5 art x 8 pages
• 2 Extra Non Topical 2 art x 8 pages
• 1 Tutorial Paper 8 pages extra media (possibly
  in parts)
• Practitioner corner 3 pages (Students)
• Educational Department 1 page
• Guest article of general interest, possibly not
  technical 4 pages (Industry)

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IEEE Xplore Hits
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JCR Stats Robotics JournalsRanked by Impact
Factor
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2004 JCR Stats RAS PubsRanked by Impact
Factoramong 80 IEEE Pubs
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JCR Stats 6 Year Impact Factor
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IEEE Multimedia

• 1. How do we deal with print subscribers?
• They would not have access to multimedia
  attachments. If they want access, they can buy a
  particular paper online. So, this means online
  purchases will include multimedia attachments.
• 2. How do we promote multimedia to get more
  attachment/interest/usage?
• IEEE wide. Take several good examples of papers
  that make good use of multimedia. Examples which
  have the links within the PDF. The selected
  papers will be made publicly available The goal
  is to have them by the end of October.
• 3. Any updates on projected implementation date
  for the PDF link approach?
• Late May is projected, but really the end of the
  second quarter.

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• IEEE Media Select
• (Thanks Roz!)

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Advantages of Media Select

• 16 sales offices worldwide w/ 19 sales reps
• Reps attend conferences and trade shows at their
  expense
• Represent 9 of the 13 magazines published by IEEE
  Magazines Department
• (Computer and Communications Societies have their
  own publishing houses.)
• Prominent exposure on IEEE webpage
• One click from main IEEE pages takes you to Media
  Select. Others are buried on IEEE site
• Strong ID w/ IEEE Brand

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IEEE Media

• Spectrum
• Communications Society Magazines
• IEEE Select Market Media
• Recruitment Services (job ads)
• Apparently includes all but 5 pubs that carry
  ads
• Industry Applications
• Robotics and Automation
• Electrical Insulation
• Power Electronics Newsletter
• Antennas Propagation (EIC sells ads)

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IEEE Select Market Media Pubs

• Computer Society Magazines
• Computer
• Security Privacy
• IT Professional
• Internet Computing
• Pervasive Computing
• Computing in Sci. Eng.
• IEEE Software
• Design Test

• IEEE Magazines
• IEEE Microwave
• Signal Processing
• Control Systems
• Medicine Biology
• Technology Society
• Circuits Systems
• EMC
• Instru. Measurement
• Power Energy
• VTS
• LEOS

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What they do

• Prepare and distribute media kits
• Research society demographics
• Compare w/ other mags so there is consistent
  pricing by circulation
• Utilize joint database, frequent mass mailings
  and email blasts to potential advertisers
• Offer package ad deals w/ complementary pubs,
  e.g. Control Systems and RA
• Attend trade shows and big conferences w/ many
  exhibitors -Sales reps are on commission only.

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Comparison w/ Other Mags
Magazine Circulation Net Rev,Bef. Fees True Net
EMCnews 4155 64,677 33,062
IM 4654 59,298 30,788
RAS 5554 33,652 29,613
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What they cost

• Percentage of net revenue
• Sales rep commissions 20
• Sales and marketing management 16
• Ad production and billing fee 12
• We already pay that
• We also pay to produce and distribute media kits.
• Contract on annual basis, must give them 6 months
  notice to cancel.

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The Gamble

• IEEE Magazine Sales Dept. believes (but will not
  guarantee) that they can double or more our ad
  revenues. They see robotics as hot!
• Ad reps at trade shows will raise our profile in
  industrial community.
• The risk--that the market is not there, that we
  are already reaching our potential advertisers.

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Comparative Ad Rates
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Comparative Ad Rates
Pub Circ Page 2/3 1/2
CoSE 4587 1110 920 770
IM 4654 1250 990 700
RAM 5554 1110 890 750
IT Prof 6359 1350 1110 940
EMB 7983 2180 1720 1220
06RAM (rec.) 1280 1110 780
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Conclusions

• Runs mainly on special issues
• Schedule planned until september 2007
• New Plan and structure from 2006
• IEEE Media Program Could generate extra revenue

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Motion 1

• Beginning with articles submitted after November
  1, 2005, RAM articles will be subject to page
  charges.
• Voluntary page charges of 110 per page for the
  first 8 pages of all articles. Authors who honor
  the voluntary page will receive free reprints.
• Mandatory page charges of 250 per excess page
  for articles which exceed 8 pages. Authors will
  be informed of these charges when they submit
  their papers, and will be given the option of
  shortening their papers, agreeing to honor the
  page charges, or withdrawing the paper.

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Motion 2

• We move that starting from 2006 the IEEE
  Robotics and Automation magazine will join the
  IEEE Media program for the management of its
  advertisments