ReFresh

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(No Transcript)
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Topics

• Where Does Water Come From?
• The Bottled Water Industry
• Life Cycle of a Plastic Bottle
• Health Issues
• At School Bottled water and YOU
• Make Waves! Awareness and Action

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Where does drinking water come from?
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http//www.epa.gov/OGWDW/kids/cycle.html
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Water Treatment Plant
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The Bottled Water Industry

• The Big 4
• Nestlé Perrier, Arrowhead, Montclair, Santa
  Maria, San Pellegrino, Calistoga,
• Poland Spring, Aqua Pana, Deer Park,
  Zephyrhills, Vitell, Ice Mountain, Ozarka,
  Aberfoyle-Nestle Pure Life.
• Coca Cola Dasani, Dasani Sensations, Dasani
  Flavors, Dasani Nutriwater, Dannon, Spring! By
  Dannon, Spring! By Dannon Fluoride to go, Ciel
  Mexico
• PepsiCo Aquafina
• Danone Naya, Naya Go, Naya Aquakids Bonafont
  (Mexico), Evian

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Life Cycle of a Plastic Bottle

• 1) Production
• a) Water takings
• b) Resource use
• 2) Transportation
• 3) Disposal

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Production

• a) Water Takings
• ground sources, springs, rivers, streams and
  glaciers in rural or outlying areas (Nestlé and
  Danone)
• purified or processed water taken directly from
  municipal tap water (Pepsi and Coca-Cola)

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Production

• b) Resource Use
• -Bottled water is 2000 times more energy
  intensive than tap water.
• -3 litres of water to produce 1 litre of
  bottled water

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Transportation

• Bottle water often travels over long distance,
  via ships, trucks and trains to get to stores and
  restaurants. This releases tons of GHG emissions.

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Disposal

• The majority of bottled water is not recycled and
  often end up in incinerators and landfills

http//www.graphicreflections.org/
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Healthy?

• 6 of bottling plants inspected in last 12 months
  (16 out of 282)
• There have been 29 recalls covering 49 bottled
  water products since 2000
• Arsenic, mercury and toxic chemicals derived from
  crude oil have been found in bottled water

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Transforming Water

• So pure we promise nothing.
• Pepsis 2003 campaign for Aquafina
• We sell water so we have to be clever.
• Nestlé Waters Senior Vice President of Global
  Marketing
• bottled water really is about turning water into
  water
• state-of-the-art treatment processes?
• Green Solutions?

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Price Gouging

• Bottled water is 240-10,000 times more expensive
  then tap water.

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Water Privatization
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At School Bottled Water and YOU

• 1) Marketing and Consumer Manipulation
• 2) Beverage Exclusivity
• Contracts

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Make Waves! Awareness and Action
Municipalities
School Boards
Restaurants
Universities Colleges
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References

• Clarke, Tony. Inside the Bottle Exposing the
  Bottled Water Industry. Revised and Updated Ed.
  Canadian Centre for Policy Alternatives, Ottawa
  2007.
• The Ontario Secondary School Teachers Federation
  (OSSTF), Tapped Out the World Water Crisis.
  OSSTF, Canadian International Development Agency,
  Toronto 2007.
• Gitlitz, Jennifer and Pat Franklin. Water, Water
  Everywhere. Container Recycling Institute,
  Washington, DC 2007.
• Facts and Figures extracted from the 2nd United
  Nations World Water Development Report. United
  Nations Educational, Scientific, and Cultural
  Organization. http//www.unesco.org/water/wwap/wwd
  r/wwdr2/facts_figures/index.shtml
• Earth Policy Institute. http//www.earth-policy.or
  g/Updates/2007/Update68_data.htmrestaurants
• Environmental Protection Agency.
  http//www.epa.gov/OGWDW/kids/cycle.html

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Contacts

• Polaris Institute
• 180 Metcalfe St. Suite 500
• Ottawa, Ontario, K2P 1P5
• [phone]
• Elly Adeland, Water and Energy Campaigner
• e-mail Elly (at) polarisinstitute (dot) org
• www.insidethebottle.org
• www.polarisinstitute.org

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Re-Fresh! receives financial support from the
Ontario Trillium Foundation. The Ontario
Trillium Foundation is an agency of the
Government of Ontario.www.trilliumfoundation.org