John Krzynowek

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John Krzynowek

• Partner, Golf Datatech, LLC

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2006 Retail Report Card

• Retail sales of US golf equipment, 2006
• Prognosis for US golf equipment in 2007
• Retail sales of UK golf equipment, 2006

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Total Sell Thru Golf EquipmentOn Off Course
Combined

• Balls, Woods, Irons, Putters, Wedges, Shoes,
  Gloves, Bags

2006 Estimate
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Total Sell Thru Golf EquipmentOn Course

• Balls, Woods, Irons, Putters, Wedges, Shoes,
  Gloves, Bags

2006 Estimate
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Total Sell Thru Golf EquipmentOff Course

• Balls, Woods, Irons, Putters, Wedges, Shoes,
  Gloves, Bags

2006 Estimate
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Category Sell Through US August YTD

• Woods 13
• Wedges 8
• Iron sets 8
• Footwear 5
• Bags 5
• Putters 3
• Gloves 2
• Balls N/C

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US Hybrid Single Sales
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Golf Equipment Prognosis for 2007

• Balls/gloves depend upon rounds played growth
• Clubs/shoes have continuing strong underlying
  consumer demand
• Significant growth requires technological
  breakthroughs

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Golf DatatechUK Sell Through

• Began in January 2006
• Similar methodology to US
• Project On/Off Course market and share based on
  sample

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Category Sell Through UK Select
CategoriesAugust 2006 YTD

• Balls 1
• Irons (16)
• Woods (13)